In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Indie stores Mr B's, Books At The Dragon's Garden and Griffin Books (pictured) are in the running to be crowned Britain's Best Small Shop 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 09:29:05 UTC ]
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Walter Mosley was given a Lifetime Achievement Award at this year's Bouchercon 2020. In an interview with 'PW,' Mosley touched on topics ranging from his career to the progress mystery organizations have made in addressing diversity concerns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-20 04:00:00 UTC ]
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“The Way Inn,” “The Terror,” “The Deep” and pretty much anything by Shirley Jackson. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 15:34:52 UTC ]
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The NBA star has joined the ranks of Oprah and Reese with a club that highlights underrated writers. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 13:00:00 UTC ]
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A deep dive into the history of book clubs, including Black and Queer book club spaces. Continue reading at Book Riot
[ Book Riot | 2020-10-16 10:34:00 UTC ]
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A former divorce attorney explores some of the most prevalent problems in marriages and how to solve them in her new book, 'Before You Split.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
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The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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Craig Brown’s biographical method — combining fragments, lists, excerpts, quotes and flights of whimsy — is executed brilliantly. Continue reading at The Washington Post
[ The Washington Post | 2020-10-15 12:00:00 UTC ]
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Ilex Press, an imprint of the Octopus Publishing Group, has acquired Talk Art: Everything You Wanted to Know About Contemporary Art but Were Afraid to Ask by actor Russell Tovey and gallerist Robert Diament. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 01:00:34 UTC ]
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PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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Xiaolu Guo and D B C Pierre are among the writers shortlisted for this year's £10,000 Goldsmiths Prize, recognising the best in experimental fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 15:31:39 UTC ]
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The trio of Publishing Perspectives Talks this year brings together some of the sharpest players in their respective sectors for agile debate. The post Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:42:40 UTC ]
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Brosh’s long-awaited graphic memoir comes seven years after her bestseller, “Hyperbole and a Half.” Continue reading at The Washington Post
[ The Washington Post | 2020-10-08 11:49:19 UTC ]
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A massive haul of drawings by Bloomsbury Group artist Duncan Grant is finally made public. Continue reading at BBC News
[ BBC News | 2020-10-07 23:12:12 UTC ]
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Weidenfeld & Nicolson is publishing a narrative history of Tudor ladies-in-waiting, the "oft-overlooked yet hugely influential figures of the Tudor court", by Dr Nicola Clark Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 09:15:33 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Emma Layfield, Hachette Children's Group picture book development director (North), has acquired three picture books from spoken-word poet Tony Walsh as her first acquisition in her new role in Hachette's Manchester office. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 02:22:05 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Sisi Aisha Johnson embodies all of the joy and light of fourth grader Ryan Hart in... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-02 09:13:44 UTC ]
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Congratulations! Today is your day! You’re off to great places! Like a galaxy far, far away! J.J. Abrams of Star Wars fame has arrived. And he is bringing you a big surprise! Oh, The Places You’ll Go! is coming to the screen! A stranger sight you’ve never seen. He’s working with Warner Bros on... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-01 20:19:08 UTC ]
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