In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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“Mad at the World” captures Steinbeck in the kind of nuanced and unshowy prose that suits its subject. Continue reading at The Washington Post
[ The Washington Post | 2020-10-01 12:33:21 UTC ]
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The founders of Children's Book North have advised industry staffers in the north to network as they look to reduce publishing's London focus. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 20:38:57 UTC ]
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I suppose I knew a greenhouse wasn’t the ideal place for some of my most treasured possessions. Continue reading at The Washington Post
[ The Washington Post | 2020-09-30 06:36:07 UTC ]
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I always loved giving my son a picture book rich in detail and watching him get lost in it, thereby gaining a few moments of peace and grown-up solitude—but now science is telling me I may have made him dumber.* According to a very cruel study at Carnegie Mellon University, in which researchers... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-28 13:51:06 UTC ]
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Among this month’s picks: a shortlisted Booker Prize novel and last year’s winner, Margaret Atwood’s “The Testaments.” Continue reading at The Washington Post
[ The Washington Post | 2020-09-28 13:16:37 UTC ]
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In packed workshop sessions and thematic buzz panels, booksellers and editors were able to rekindle much of the educational reason for attending—and some of the interpersonal reasons as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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When a group of thieves stole $3.2 million worth of rare books from a London warehouse in 2017, including seminal scientific texts by Isaac Newton and Galileo, they shocked the antiquarian book world and inspired a number of theories about what had happened. Who would target such rare... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-18 17:44:04 UTC ]
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Former editor Leonard Downie Jr. offers a behind-the-scenes account of his 44 years at the newspaper. Continue reading at The Washington Post
[ The Washington Post | 2020-09-18 12:00:00 UTC ]
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Bestselling author Cory Doctorow on his crowdfunded effort to tip the scales against Audible's DRM-enforced market dominance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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Michela Pea shares insights from her own experience of going from interning for children's publisher Nosy Crow to being named its senior rights manager within a couple of years. Continue reading at The Bookseller
[ The Bookseller | 2020-09-17 09:47:28 UTC ]
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The long-rumored Harry Potter open-world game finally has a release date. Hogwarts Legacy will come out sometime in 2021. Sony shared a lengthy cinematic trailer during its PlayStation 5 showcase detailing what you’ll do the game. You’ll play as a wi... Continue reading at Engadget
[ Engadget | 2020-09-16 20:27:10 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
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Dara McAnulty has become the youngest Baillie Gifford Prize longlisted author ever, joining previous winners Barbara Demick and Kate Summerscale in the running for this year's £50,000 non-fiction award. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 02:50:25 UTC ]
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Fans of “Jonathan Strange & Mr Norrell” have waited a long time for Clarke’s second novel. Continue reading at The Washington Post
[ The Washington Post | 2020-09-08 16:23:45 UTC ]
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Teenage author Dara McAnulty has become what is reckoned to be the youngest ever winner of a major literary award after scooping the Wainwright Prize for UK Nature Writing with Diary of a Young Naturalist (Little Toller). Continue reading at The Bookseller
[ The Bookseller | 2020-09-08 07:56:58 UTC ]
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Attention to diversity has yet to pay much heed to us, but we are the biggest minority in the world, so if space is cleared everyone stands to win As a disabled writer, it has been a little strange to watch publishers rush to put on online events during the pandemic. Authors have been... Continue reading at The Guardian
[ The Guardian | 2020-09-04 14:00:57 UTC ]
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The Blair Partnership has appointed Israeli pop singer and Eurovision winner Dana International as an agent-at-large for writers from the LGBTQ community. Continue reading at The Bookseller
[ The Bookseller | 2020-09-03 06:08:08 UTC ]
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The Booksellers Association has announced The Harpy by Megan Hunter (Picador) and Jasbinder Bilan's Tamarind & The Star of Ishta (Chicken House) as its books of the month for September. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 16:53:41 UTC ]
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