In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget
[ Engadget | 2020-03-24 12:31:00 UTC ]
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Guengerich, a senior minister at New York City’s Unitarian Church of All Souls, sets out to create a modern template for spirituality based on gratitude in 'The Way of Gratitude: A New Spirituality for Today' (Random House, June). Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Collins has made hundreds of books and learning resources free for teachers and families as schools close over the coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-03-20 03:54:56 UTC ]
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JK Rowling, Zadie Smith and Jamie Oliver have made the shortlist for the British Book Awards "30 from 30" trophy that will crown one book the “best” of the past three decades. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 13:31:41 UTC ]
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PW talks to comics writer Mark Russell about his controversial graphic novel 'Second Coming' (with art by Richard Pace), the story of Jesus Christ returning to earth, this time with Earth's mightiest superhero as his roommate. The trade paperback collection was published this month by Ahoy Comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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The creators of Humanoids’ new graphic novel ‘Omni: The Doctor Is In’, a hybrid medical mystery/paranormal thriller, talk with PW about creating a contemporary black female genius superhero. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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Emerald Publishing has launched a £20,000 fund to cover article processing charges, supporting social scientists in making their research on health emergencies such as coronavirus rapidly available. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 15:58:43 UTC ]
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Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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We sat down for a one-on-one chat with Pippa Park, the heroine of Erin Yun's debut middle-grade novel, Pippa Park Raises Her Game. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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The acclaimed novelist, a recipient of the lucrative Windham Campbell Prize in 2016, reveals how the award affected her craft Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 20:02:50 UTC ]
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We spoke to the director of a new documentary on the world of antiquarian bookselling about how the movie came about, what the future of the rare book world looks like to him, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-12 04:00:00 UTC ]
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Toby Ferris traveled across Europe to see all of the Dutch Renaissance painter’s surviving work. Continue reading at The Washington Post
[ The Washington Post | 2020-03-11 18:07:05 UTC ]
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I draw, write, speak about, teach, facilitate and organise events about comics. After graduating with a degree in Social Anthropology from the University of Sussex, I attended art college and worked as a freelance illustrator. In 2008, I began to incorporate comics into my practice. I also... Continue reading at British Council global
[ British Council global | 2020-03-11 13:11:13 UTC ]
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Check out these collected ink pieces that speak to childhood and nostalgia with children’s book tattoos for ideas on your next piece. Continue reading at Book Riot
[ Book Riot | 2020-03-06 11:38:25 UTC ]
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Mankell’s 1972 book, “The Rock Blaster,” now available in English, explores the struggles of a working-class man. Continue reading at The Washington Post
[ The Washington Post | 2020-03-05 17:00:00 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Cartoonist Noah Van Sciver and Fantagraphics have teamed up to publish 'The Complete Works of Fante Bukowski', a hardcover compilation, and tongue-in-cheek tribute, to the self-proclaimed literary genius. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-03 05:00:00 UTC ]
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Penguin Random House has today withdrawn from the London Book Fair, following the move made by Hachette Livre earlier in the day. Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 23:26:51 UTC ]
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"Your House Will Pay" author Steph Cha and "Hi Five" author Joe Ide join the L.A. Times Book Club in Long Beach. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-02 21:46:24 UTC ]
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