In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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There is no way I can do crimes without making coffee first. Fill up one of these comic book villain mugs to start your morning off right. Or, very wrong. Continue reading at Book Riot
[ Book Riot | 2020-01-13 11:39:29 UTC ]
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The Book People made 155 of its staff redundant on Friday (10th January) after failing to find a buyer. The company will continue to trade online with retained staff "for as long as possible" and "whilst any remaining interest is explored", its administrators have said. Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 16:53:47 UTC ]
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In this conversation with a featured speaker, PW checks in with Rebecca Solnit, who will give the afternoon keynote on Wednesday, January 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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In this conversation with a featured speaker, PW checks in with W. Paul Coates, who will participate in a keynote panel entitled “Bookselling and Liberation: Black Bookstores in America, from the ’60s to the Present” on Friday, January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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In this conversations with featured speakers, PW checks in with Jason Reynolds and Ibram X. Kendi, who will discuss Stamped at a panel on Friday, January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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In this conversation with a featured speaker, PW checks in with Jennifer Finney Boylan, who will discuss gender and resistance with Parul Sehgal, 'New York Times' book critic, on Thursday, January 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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Hachette Children’s Group is publishing a new fiction series from author and illustrator Emer Stamp—Stamp’s first for the Hachette Children’s Group. Continue reading at The Bookseller
[ The Bookseller | 2020-01-09 20:06:14 UTC ]
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Sure, novels can encourage empathy and other virtues, but what they offer is more subtle, more complicated, more important. Continue reading at The Washington Post
[ The Washington Post | 2020-01-09 15:00:00 UTC ]
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When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Yes, much of it looks at how we will survive the apocalypse. But we also have the more hopeful genre of solarpunk Continue reading at The Washington Post
[ The Washington Post | 2020-01-06 23:50:02 UTC ]
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Mary Webber O'Malley of Anderson's Bookshop in Naperville, Ill., recommends 'The Roxy Letters' by Mary Pauline Lowry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-06 05:00:00 UTC ]
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Her new book, “Mr. Nobody,” is a delightfully twisty follow-up to her debut, “Something in the Water.” Continue reading at The Washington Post
[ The Washington Post | 2020-01-02 16:00:00 UTC ]
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In a December 18 letter, lawyers for Barnes & Noble informed the court that the parties “are now prepared to proceed with a settlement conference,” which is scheduled for January 27 before magistrate judge Gabriel Gorenstein. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-01 05:00:00 UTC ]
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What is it like to be paid to be part of someone’s family? Kiley Reid’s début explores the uneasy nature of "transactional relationships". Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 14:27:08 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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The only actor to appear in every film of the Skywalker saga reflects on his experience in the book “I Am C-3PO: The Inside Story.” Continue reading at The Washington Post
[ The Washington Post | 2019-12-20 13:00:00 UTC ]
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Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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With 'The Authenticity Project,' publishing in February, Clare Pooley reflects on sobriety and second chances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
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In his new role as chair of the Book Industry Study Group, industry vet Andrew Savikas discusses the challenges and opportunities facing publishers in an age of rapidly evolving technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
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