In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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Beloved stars of the Harry Potter and Fantastic Beasts films will voice the first ever audiobook edition of J.K. Rowling's THE TALES OF BEEDLE THE BARD, with proceeds to benefit the Lumos foundation. Continue reading at Book Riot
[ Book Riot | 2020-02-27 16:09:37 UTC ]
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Adam Sisman‘s sprightly new book follows a 20th-century fantasist who styled himself, variously, as a professor, doctor and reverend. Continue reading at The Washington Post
[ The Washington Post | 2020-02-26 15:00:00 UTC ]
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Adam Sisman‘s sprightly new book follows a 20th-century fantasist who styled himself, variously, as a professor, doctor and reverend. Continue reading at The Washington Post
[ The Washington Post | 2020-02-26 15:00:00 UTC ]
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In this episode of Reading Women, Kendra talks with Nicole Chung about the anthology she co-edited, A Map Is Only One Story out now from Catapult. From the episode: Kendra: Today, I’m talking to Nicole Chung, the editor in chief of Catapult Magazine and also one of the co-editors of the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 09:47:43 UTC ]
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How did everything get so bad, so fast? For young Americans, trust in society and its various institutions is at historical lows. These books comprise a solid intro to the mechanics of our totally fucked up and bullshit American society in 2020. There’s no Trump on the list, but if you read the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 09:49:35 UTC ]
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The viral ELLE.com columnist just released “Here for It,” his first book of essays. Continue reading at The Washington Post
[ The Washington Post | 2020-02-24 15:35:17 UTC ]
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The viral ELLE.com columnist just released “Here for It,” his first book of essays. Continue reading at The Washington Post
[ The Washington Post | 2020-02-24 15:35:17 UTC ]
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Faber has pre-empted Leone Ross' "lightning bolt of a novel", about two star-crossed lovers finding their way back to one another over a single day. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 18:09:43 UTC ]
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Abrams ComicArts will release a trade paperback edition of Ted Fox's graphic nonfiction work 'Showtime at the Apollo: The Epic Tale of Harlem’s Legendary Theater,' on February 25. The book's comics artist and designer discusses his role in creating the book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
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Following the February 17 announcement by Penguin Random House parent company Bertelsmann that the conglomerate will be carbon neutral by 2030, PRH global CEO Markus Dohle sent a letter to employees outlining the publisher’s role in helping Bertelsmann achieve that target. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
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As we all know, there is only one Valentine and it is every book. Luckily, Harrison Ford talking about how great libraries are is an acceptable human Valentine proxy for all books. Why—besides the fact that you can’t spell”Harrison Ford, you irascible Jedi” without “Library”—is Ford making PSAs... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-14 14:17:02 UTC ]
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BMI held its first Book Manufacturing Mastered seminar February 10–11 in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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The latest gender pay gap report released by Oxford University Press shows a small lessening of its median pay gap, down just under 1% to 12.5% in the year to March 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-02-14 02:08:39 UTC ]
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The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post
[ The Washington Post | 2020-02-12 19:00:00 UTC ]
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Below is the text of the 2020 Clark Lecture in English Literature instituted by Trinity College, Cambridge. * Thank you for inviting me to deliver this, the Clark Lecture, now in its 152nd year. When I received the invitation, I scrolled down the list of previous speakers, the many “Sirs” and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-12 09:49:50 UTC ]
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The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post
[ The Washington Post | 2020-02-12 07:00:00 UTC ]
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Penguin Random House teams with TBWA and Barnes & Noble to launch #DiversityEditions for Black History Month. During the Pequod‘s last voyage in Herman Melville’s classic Moby Dick, Captain Ahab is 58 years old. Physically, he has a prosthetic leg made of whale bone, and a pale white mark or... Continue reading at Fast Company
[ Fast Company | 2020-02-05 09:00:42 UTC ]
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Now on its fifth series, the magic of Reece Shearsmith and Steve Pemberton’s comedy anthology remains its ability to turn even the most banal of scenarios into disturbingly thrilling TVThe fifth series of Inside No 9 opens with an episode set entirely in a referees’ changing room. Four... Continue reading at The Guardian
[ The Guardian | 2020-02-03 13:56:16 UTC ]
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Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company
[ Fast Company | 2020-01-20 05:00:12 UTC ]
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