In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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L J Ross' The Shrine, the self-published author's latest DCI Ryan title, has divined straight into the Bookstat e-book number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 22:56:13 UTC ]
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Serritella’s debut is a supernatural suspense tale set on the Ivy League campus. Continue reading at The Washington Post
[ The Washington Post | 2020-05-15 13:00:00 UTC ]
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The pair, celebrating their 40th anniversary this year, spent nine months interviewing happy couples about their relationship secrets. Continue reading at The Washington Post
[ The Washington Post | 2020-05-14 13:00:00 UTC ]
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The Sensuous Dirty Old Man (1971) is credited to “Dr. A”… but “the secret is out,” admits a paperback edition, naming the author as Isaac Asimov, “undoubtedly the best writer in America” per the Mensa Bulletin. A response to a then-popular book called The Sensuous Woman, Asimov’s book instructs... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-14 08:48:40 UTC ]
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Macmillan Learning general manager Susan Winslow explains how the textbook publishers of yesterday are transforming into cutting-edge digital platforms focused on student success, and what the Covid-19 crisis is revealing about the future of learning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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On this episode of Sheltering, Maris Kreizman speaks with Amy Jo Burns about her new novel, Shiner. Burns talks about loosely basing a character off her grandmother, the possible legalization of moonshine, and the skill of snake-handling. Her favorite local bookstore is Labyrinth Books; please... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-12 19:00:18 UTC ]
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With Original Politics, Nautilus Book Award winner Parry looks to heal divisions and unify the United States. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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This year's Branford Boase Award shortlist has been announced, featuring a first-ever entry from Pushkin Press and multiple titles from Puffin. Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 14:39:54 UTC ]
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'Concerned about future solvency as a consequence of supply chain interruption,' British publishers appeal to the UK government for swift financial aid. The post UK’s Publishers Association Makes a Five-Point List of Requests appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-28 15:40:50 UTC ]
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The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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Family! Secrets! Revealed! Watch Mira Jacob be interviewed by her son, then stick around and make a comic. * Mira Jacob is the author of the critically acclaimed novels Good Talk and The Sleepwalker’s Guide to Dancing. Her recent work has appeared in The New York Times Book Review, Vogue,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-26 21:15:34 UTC ]
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Even amid the chaos, you can find a quiet spot to turn pages. It may require some stealth. Continue reading at The Washington Post
[ The Washington Post | 2020-04-24 11:48:06 UTC ]
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In ‘Superpower Showdown’ (Harper Business, June), Davis and coauthor Lingling Wei examine how U.S.-China relations deteriorated to the point of impasse just as cooperation between the world’s two largest economies has become more urgent than ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Gist interviews a dozen CEOs who she says achieved success while keeping their egos in check in 'The Extraordinary Power of Leader Humility' (Berrett-Koehler, Sept.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Penguin Random House has launched a collaboration with charity Speakers for Schools delivering a series of virtual educational events from its authors, streaming to thousands of students across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 20:41:22 UTC ]
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HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Hodder & Stoughton has acquired two works from behavioural economist Dr Sheheryar Banuri about making decisions. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 01:52:13 UTC ]
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Bernardine Evaristo's Booker-winning novel, Girl, Woman, Other (Hamish Hamilton) and Hilary Mantel's final novel in the Thomas Cromwell trilogy, The Mirror & The Light (Fourth Estate), have been shortlisted for 2020's £30,000 Women's Prize for Fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 03:11:14 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Robert Macfarlane, Elif Shafak and Roger Robinson are among the writers shortlisted for this year's £10,000 Royal Society of Literature Ondaatje Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 11:07:07 UTC ]
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