In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Candice Carty-Williams, Nina Stibbe and Beth O'Leary are among the authors longlisted for this year's Comedy Women in Print Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-04-19 22:33:02 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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In ‘Human(Kind)’ Ashlee Eiland draws on her experiences as a black woman as well as her extensive Biblical knowledge to advocate for a radical kindness and unity that can appeal to people from all backgrounds and from across the aisle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Orion has acquired the first book from Early Years specialist and playHOORAY! founder Claire Russell, to publish in e-book next week. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 07:21:34 UTC ]
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Jean-Marie Gustave Le Clézio, French author and laureate of the 2008 Nobel Prize in Literature, is commonly known as J.M.G. Le Clézio, an abbreviation he rather fancies. His numerous works complement his life’s many journeys, reflecting the injustice and beauty of near and far-away lands. He has... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-13 08:48:38 UTC ]
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Mikki Kendall’s bracing collection explores raging disparities and the limits of a movement Continue reading at The Washington Post
[ The Washington Post | 2020-04-08 18:00:00 UTC ]
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Oxford University Press (OUP) has made many of its flagship educational and home learning resources available for free, in order to support teachers, parents and learners affected by the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 06:50:42 UTC ]
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Dean Atta answers our questions about his debut YA novel, The Black Flamingo (Hodder Children's Books), which is told in verse and has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:20:43 UTC ]
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A number of little free library volunteer stewards -- both registered and unregistered with the Little Free Library organization – have switched from filling the mounted boxes in front of their homes with free books to filling them with household items. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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In a virtual meet-up, "Almost Home" author Fanny Singer and mother and famed chef Alice Waters join book club readers April 21 for a kitchen conversation. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-07 20:33:16 UTC ]
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Elsevier, which for the past two years has reported significant median gender pay gaps of 40% and 39.4%, has reduced that number slightly to 37% in its latest filing. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 20:51:43 UTC ]
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The first novel to be published by Stormzy’s new imprint #Merky Books, That Reminds Me by poet and podcaster Derek Owusu, has been longlisted for the £10,000 Desmond Elliott Prize for debuts. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 14:35:00 UTC ]
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Why BODY TALK is more relevant than ever: a look a the cover and description of BODY TALK, the third anthology edited by Kelly Jensen. Continue reading at Book Riot
[ Book Riot | 2020-04-06 10:33:57 UTC ]
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Dean Koontz's The Eyes of Darkness was leapfrogged by Nicola May’s The Corner Shop in Cockleberry Bay for the Bookstat e-book number one. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 08:29:54 UTC ]
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In ‘The Fixed Stars’ (Abrams), Wizenberg, who first gained prominence as the food blogger behind ‘Orangette,’ charts new territory, professionally and personally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Springer Nature is making a range of "key" textbooks freely accessible for educators, students and academics affected by coronavirus lockdown to help support higher education institutions around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 00:06:30 UTC ]
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For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
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Amber Sparks, Louise Erdrich, James McBride and other beloved authors have delivered standout books this year. Continue reading at The Washington Post
[ The Washington Post | 2020-03-27 17:13:00 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Laura Cumming, Max Porter and Lucy Ellmann have been longlisted for this year's £10,000 Royal Society of Literature Ondaatje Prize, rewarding fiction, non-fiction or poetry – which best evokes the spirit of a place. The RSL is promoting the list on social media this afternoon, showcasing each... Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 04:38:34 UTC ]
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