In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Fresh off of adapting a book series that did pretty well as a TV show, Game of Thrones creators David Benioff and D.B. Weiss are bringing another trilogy of novels to the small screen. Along with Alexander Woo (The Terror: Infamy and True Blood), the... Continue reading at Engadget
[ Engadget | 2020-09-01 15:20:58 UTC ]
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Independent Bookstore Day is going to be a quite different celebration of books and authors this year. While some bookstores are organizing hybrid festivities, at least one is holding a completely virtual event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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DK will to publish What Mummy Makes: Family Meal Planner in December 2020, the follow-up to What Mummy Makes: Cook Just Once for You and Your Baby by Rebecca Wilson. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 14:00:44 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Among the picks: Natasha Trethewey’s poignant memoir, which the poet narrates herself. Continue reading at The Washington Post
[ The Washington Post | 2020-08-10 12:00:00 UTC ]
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Deep Vellum Books, Europa Editions, and Transit Books—three independent publishing houses best known for their fiction in translation—are upping their nonfiction game. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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On this episode of Personal Space: The Memoir Show, Sari Botton interviews Morgan Jerkins, author of Wandering in Strange Lands: A Daughter of the Great Migration Reclaims Her Roots, published by Harper. In this fascinating historical memoir, Jerkins explores her identity and heritage by tracing... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-03 19:36:31 UTC ]
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The best-selling author talks about her latest book, “Midnight Sun,” which retells “Twilight” from the vampire’s perspective. Why now? “Because I finished it,” she says. Continue reading at The New York Times
[ The New York Times | 2020-08-03 09:00:19 UTC ]
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Cassava Ideas, the new non-fiction imprint at Cassava Republic Press, will publish Sold Out: How Black Feminism Lost Its Soul by Chardine Taylor-Stone as its first title. Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 02:41:50 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Hachette UK has been selected as one of the Times Top 50 Employers for Women 2020, while its Gender Balance Network has won Employee Network Group of the Year (Private Sector) at the Employers Network for Equality & Inclusion (ENEI) Awards 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 15:13:59 UTC ]
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Katy Waldman writes about “Memorial Drive,” a new memoir by the Pulitzer Prize-winning poet Natasha Trethewey, who pieces together memories of her mother, who was murdered by Trethewey’s stepfather. Continue reading at New Yorker
[ New Yorker | 2020-07-29 10:00:00 UTC ]
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Mieko Kawakami, whose poignant and pointed debut novel Breasts and Eggs is this season’s LARB’s Book Club selection, joins Medaya Ocher and Boris Dralyuk to discuss her career as a musician, poet, blogger, and author, the challenges facing women around the world, the state of Japanese... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-07-24 17:23:00 UTC ]
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In ‘Baggage’ (HCI, Oct.), environmental journalist Hance conveys what it’s like to travel with severe anxiety and OCD. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Alice Oswald, Gillian Clarke, Karen McCarthy Woolf and Pascale Petit are among the poets longlisted for the inaugural Laurel Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 21:44:07 UTC ]
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HarperNorth, the new Manchester-based division of HarperCollins, has signed Melissa Reddy's account of Liverpool FC's 2020 Premiership title win as its first acquisition. Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 01:52:28 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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“Trick Mirror,” “The Last Widow” and “Three Women” were all hardcover bestsellers. Continue reading at The Washington Post
[ The Washington Post | 2020-07-20 12:00:00 UTC ]
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‘PW’ Talks with bestselling fantasy novelist V.E. Schwab about 'The Rebel Army', the final volume in her graphic novel trilogy 'Shades of Magic: The Steel Prince', which was published July 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-15 04:00:00 UTC ]
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The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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