How the Washington Post is Capitalizing on Mobile Advertising

The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
News tagged with: #mobile advertising

Other Publishing stories related to: 'How the Washington Post is Capitalizing on Mobile Advertising'


Goodbye typos: Facebook adds 'edit post' feature for desktop, Android

Facebook users, rejoice: You can now edit posts after they've been published.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook adds #facebook users


Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company


What Kinds of Advertising Do Consumers Trust the Most?

Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper advertising #fell slightly #percentage points


Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
More news stories like this |


Adult E-book Sales Post Small Six-Month Increase

According to AAP’s monthly StatShot report, adult ebooks rose only 4.8% in the first six months of 2013 compared to the same period in 2012, hitting $647.7 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
More news stories like this |


Last Call for Frankfurt Book Fair Show Daily Stories and Advertising

It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
More news stories like this |


Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #ad business #automated fashion #native advertising


Google+ adds author attribution and embedded posts

Google+ is a great social media service for people to interact with friends and strangers alike. However, much like fellow social media sites Facebook and Twitter, it also serves as a great tool for bloggers and writers. Yesterday, Google announced that it is bolstering its social media service... Continue reading at Betanews

[ Betanews | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announced #embedded posts #great tool #search giant


Sphere signs post-war shopgirl story

Sphere has signed a non-fiction title from Ellee Seymour, which will explore the story of women... Continue reading at The Bookseller

[ The Bookseller | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction title


Galaxy Tab 3 gets rebranded as 'Homeboy' for launch on LG's Korean mobile network

Considering that Korea's warring giants don't get along too well, it's amusing to see LG offering a Samsung-made tablet on LG U+, the latter's domestic cellular network. The "Homeboy" is a re-branded Galaxy Tab 3 that plugs into U+'s services, including TV channels, music, video, ebook and... Continue reading at Engadget

[ Engadget | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #korea herald #tablet game #short order


News Corp. takes new tack on digital advertising

News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York

[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #digital properties #50% higher #premium space


NewSpring Capital Leads $11M Investment in Open Road Media

E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
More news stories like this |


More Print News Subscribers Plan To Cancel Subs, Uptick In Mobile Consumption

It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile consumption #magazine publishers #print circulation


Facebook reveals 20m mobile users in June

Facebook has published UK-specific user data, broken down for the first time into daily and monthly, and total and mobile user numbers. Continue reading at Media Week

[ Media Week | 2013-08-14 00:00:00 UTC ]
More news stories like this |


Facebook Mobile App Hooks Up With OpenTable

Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD

[ AllThingsD | 2013-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #monday announced #mobile device


Bezos’s E-Book Overhaul Provides Blueprint for Post

Jeff Bezos has already transformed one traditional print business -- books -- into a digital one. The experience provides a blueprint for how the billionaire technology executive is now poised to overhaul newspapers following his $250 million acquisi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bezos #overhaul newspapers


Embedded Posts: This Is Facebook's Real Public Offering

Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web-just like you can already do with YouTube, Twitter, Vine and Instagram.     Continue reading at Wired

[ Wired | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embedded posts


Study: Sharing Twice as Likely to Happen on Mobile Devices than Desktops

A study conducted by ShareThis found that mobile devices are much more popular than desktops for sharing content. ShareThis tracked social activity across 2.4 million sites in its network, and found that consumers are nearly twice as likely to click and share content through mobile devices... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study conducted #sharing content #mobile devices #share content


Facebook sends friend request to mobile game developers

Facebook and the gaming community have a tumultuous relationship. Hardcore gamers look down on the social media giant for offering casual games like Farmville. However, Facebook has proven to be a great way to link gamers together. For instance, I am a big fan of Candy Crush Saga and Words With... Continue reading at Betanews

[ Betanews | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tumultuous relationship #big fan


Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #source link #distribution platform #mobile games #pilot program #provide feedback #analytics tools