The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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#mobile advertising
As World Book Night approaches again, a list of rankings shows where volunteers – who give away free books on April 23 – are most heavily clustered in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-17 00:00:00 UTC ]
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#free books
David Axelrod, former senior advisor to President Obama, is joining the list of one-time Obama administration officials who will be penning memoirs next year, Penguin Press has announced. David Axelrod, former senior advisor to President Obama, is joining the list of one-time Obama... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-10 00:00:00 UTC ]
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#senior advisor
#president obama
#penguin press
Printed book sales in the UK fell by more than 15% last week, as the established post-Easter... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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#uk fell
Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller
[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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#mobile channels
#research suggests
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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#native advertising
#beautiful thing
A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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#greater china
#newspaper advertising
#online content
#newspaper readers
#traditional newspapers
Australian publisher APN has posted a profit after tax before exceptional items of A$54m (€42m) for the year ended 2012 in line with expectations. The company said that net debt has been reduced by A$180m while cost initiatives delivered sa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-22 00:00:00 UTC ]
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#exceptional items
#net debt
Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work on the second of his five-part book deal. Per the memo, Huffington noted, "In the next few days, Tim's... Continue reading at AdWeek
[ AdWeek | 2013-02-20 00:00:00 UTC ]
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#pulitzer prize
#nonelection year
#digital projects
#gain traction
Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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#reportedly readying
#kindle e-readers
Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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#lance armstrong
#book publishers
Led by a 44.9% increase in the stock price of Amazon, the Publishers Weekly Stock Index jumped 23.5% in 2012, easily beating the 7.3% gain posted by the Dow Jones Industrial Average in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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#9% increase
#stock price
Puffin Post is to be discontinued in the new year after Penguin brought the brand back in house... Continue reading at The Bookseller
[ The Bookseller | 2012-12-14 00:00:00 UTC ]
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Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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#data points
#year-ago period
#time warner
#bonnier corp
#pulling back
#carlos monteiro
German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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#indie authors
Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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#advertising director
Sales of political statistician Nate Silver's book 'The Signal and the Noise' saw a surge of 850 percent – lifting it to No. 2 on Amazon – after Silver correctly predicted the 2012 election results. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-09 00:00:00 UTC ]
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#nate silver
Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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#print product
#digital platforms
UK news publisher Telegraph Media Group (TMG) is the latest to try two vogeuish flavours of reader payment – metered access, and charging overseas readers. The company today begins charging £1.99 per ($3.20) month for up to 20 T ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-02 00:00:00 UTC ]
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Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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#multiple devices
#cut short
#fox news
#recently named
Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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#long island
#leading provider
#newspaper advertising