How Publishers Pivoted to Meet FTC’S Native Guidelines

[Sponsored] A year after the FTC’s ruling, how many publishers are compliant? The post How Publishers Pivoted to Meet FTC’S Native Guidelines appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-12-01 00:00:00 UTC ]

Other Publishing stories related to: 'How Publishers Pivoted to Meet FTC’S Native Guidelines'

Piatkus to publish 'Bridget Jones meets Neil Gaiman' love story

Piatkus has signed debut author Nicola Mostyn’s first novel - a fantastical story about love, pitched as "Bridget Jones by way of Neil Gaiman", to publish on Valentine's Day 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love story #bridget jones #neil gaiman

BookCon 2017: Consumers Flock to Javits to Meet Authors—and Publishers

BookCon, which returned to New York City and to a two-day format, drew a strong crowd, continuing to skew towards female readers of YA literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #female readers #ya literature

Infographic: Most publishers are choosing to sell their native ads through sponsorships

We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asked publishers #post infographic #native ads #sponsored content

‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday

[ Digiday | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers meet #biggest question #facebook live #digital publishers #bottom line #sponsored content

How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads

A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads

Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brit + #early success #facebook live

Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #waiting list #longest line

Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday

[ Digiday | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #premium publishers #ad tech

Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #skill set #digital age

Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #post back #publishers struggle #major publishers

Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business

A Q&A with Jeff Hennessy, chairman and CEO of the healthcare media, events, and education company. The post Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publisher #education company

London Book Fair 2016: Meet the Woman Who Could Revolutionize Indian Publishing

Chiki Sarkar, the former publisher of Penguin Random House India, is launching Juggernaut Books this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chiki sarkar

AWP 2016 in Photos: Publishers, Writers, and Readers Meet Up in L.A.

Photos from the book fair and panels at the Association of Writers and Writing Programs annual conference, held this year at the L.A. Convention center in downtown Los Angeles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #convention center

Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post infographic #sponsor content

Authors Guild Begins Letter-Writing Campaign to Meet with Publishers

As part of its ongoing effort to raise writers’ income, the Authors Guild is sending an open letter to members of the Association of American Publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #ongoing effort #authors guild #open letter

How One Publisher Handles Native Ads in Print

Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #december issue

Religion Scholars, Academic Publishers Meet in Atlanta

Attended by over 10,000 people, the joint annual summit revealed an increase in title output at academic religion publishing houses as well as the launch of several new lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion scholars #title output

Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek

[ AdWeek | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #increase dramatically

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking

French Graphic Novel Publishers Meet in New York

Things are changing in U.S. comics and French comics publishers are meeting in New York to discuss the U.S. market and look for ways to stoke demand for French graphic novels in North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french graphic #publishers meet