Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry practice known as “cookie matching,” which is a fundamental component of harnessing data to power internet ad auctions. At the center of the dispute is a study released last week by Brave, which claimed that Google was creating “secret” web pages to share data with its ad-exchange partners. One of those partners, OpenX, has now weighed in saying the study was flawed after it was accused of creating “workarounds” to share data with its partners. What’s not up for debate, though, is that even if “cookie matching” is not new, the practice is being challenged under the EU’s General Data Protection Regulation. If it is forbidden it would have serious consequences for “real-time bidding,” which is the most common way ads get served online. “Cookie matching is definitely essential for real-time bidding to make sense,” says Christoph Tavan, chief technology officer at Content Pass, a Berlin-based company that helps digital publishers develop new paths to making money as the web becomes tougher terrain. The EU is investigating whether Google is in compliance with its rules, which mandate that companies have direct consent from the end user to collect their data. Some argue that... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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News Corp. Chairman Rupert Murdoch is talking nonsense, according to Google. Murdoch, a Twitter user for only the past several weeks, used the service to fire a barrage of accusations Saturday night against President Obama and Google. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Since its launch last December in partnership with the American Booksellers Association, Google eBooks has yet to capture significant market share. According to the Codex Groups recent Showrooming study, while the number of people who read both print books and ebooks has grown from 25% in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Google Inc.'s YouTube said it acquired RightsFlow Inc., a small company that tracks and processes royalty payments to songwriters and music publishers. Continue reading at AllThingsD
[ AllThingsD | 2011-12-10 00:00:00 UTC ]
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Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews
[ Betanews | 2011-12-09 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Googles advertising horsepower is about to get even greater. In a blog post Friday, Googles VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld. Google, which announced... Continue reading at AdWeek
[ AdWeek | 2011-12-03 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/11/2011 - 08:20 Google has launched its ebook store in Canada, with the regional arms of Random House, HarperCollins, Penguin and Simon & Schuster signing up to the digital service. The publishers join Canadian houses such as D&M... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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In the first integration between the Google+ social networking site and the Blogger blog publishing platform, users will be able to replace their Blogger... Continue reading at PC World
[ PC World | 2011-10-25 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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