Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry practice known as “cookie matching,” which is a fundamental component of harnessing data to power internet ad auctions. At the center of the dispute is a study released last week by Brave, which claimed that Google was creating “secret” web pages to share data with its ad-exchange partners. One of those partners, OpenX, has now weighed in saying the study was flawed after it was accused of creating “workarounds” to share data with its partners. What’s not up for debate, though, is that even if “cookie matching” is not new, the practice is being challenged under the EU’s General Data Protection Regulation. If it is forbidden it would have serious consequences for “real-time bidding,” which is the most common way ads get served online. “Cookie matching is definitely essential for real-time bidding to make sense,” says Christoph Tavan, chief technology officer at Content Pass, a Berlin-based company that helps digital publishers develop new paths to making money as the web becomes tougher terrain. The EU is investigating whether Google is in compliance with its rules, which mandate that companies have direct consent from the end user to collect their data. Some argue that... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World
[ PC World | 2012-06-11 00:00:00 UTC ]
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Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD
[ AllThingsD | 2012-06-11 00:00:00 UTC ]
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Google has struck a deal to digitise French books, ending a six-year legal battle. Continue reading at BBC World
[ BBC World | 2012-06-11 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Making journals free after a six-month embargo period would lead to libraries cancelling... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Google has a somewhat tense relationship with the traditional newspaper industry, since publishers like News Corp.’s Rupert Murdoch still believe it is depriving them of revenue by “stealing” their content and aggregatin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Google Inc. urged a judge Thursday to toss The Authors Guild and an organization representing photographers out of 6-year-old litigation over the future of the world's largest digital library, a move that would force authors and photographers to individually fight the online search-engine... Continue reading at Crains New York
[ Crains New York | 2012-05-04 00:00:00 UTC ]
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The Authors Guild says Google doesn't have permission to reproduce portions of books for their digital library. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-04 00:00:00 UTC ]
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Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Mark Coker of Smashwords became the leader of indie ebook writers--including some with dirty minds--in a fight against censorship and PayPal. He also has strong feelings about the DOJ's ebook pricing lawsuit.Mark Coker is the CEO of Smashwords, an ebook publishing and distribution platform.... Continue reading at Fast Company
[ Fast Company | 2012-04-20 00:00:00 UTC ]
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On Wednesday morning (Apr. 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent Romney campaign attack on President Obama (the Romney team dug up a quote from Obama’s memoir where the President... Continue reading at AdWeek
[ AdWeek | 2012-04-19 00:00:00 UTC ]
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Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic
[ The Atlantic | 2012-04-17 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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Google has told UK bookshops that it is shutting its reseller programme, and has invited the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Google will end its Google eBooks reseller program which allowed independent bookstores to sell ebooks through Google's platform. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-07 00:00:00 UTC ]
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The nation's independent bookstores got another bit of bad news Thursday: Google Inc.is closing the books on them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-06 00:00:00 UTC ]
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