Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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A year after Marlon James and his indie press Oneworld beat publishing giants to win the Man Booker, three independent publishers have made the 2016 longlist. But what effect does the ‘mother of all prizes’ have on tiny teams?Man Booker 2016 longlist – in picturesAlongside heavy hitters such as... Continue reading at The Guardian
[ The Guardian | 2016-07-29 00:00:00 UTC ]
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Nielsen Book is launching a new ISBN store allowing publishers and self-published authors to purchase smaller numbers of ISBNs online "within minutes". Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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'The world of publishing has evolved one small step and then stopped,' says a digital entrepreneur, one of three whose Israeli startup is collaborating with the venerable Oxford University Press. The post Big and Small, Old and New: Oxford University Press and Its Israeli Startups appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-26 00:00:00 UTC ]
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As part of Nielsen's inaugural Romance Book Summit at the Romance Writers of America conference, a panel of publishers talk about globalization, sales, and diversity challenges. The post Romance Publishers and Diversity at the Nielsen Summit: ‘Uniquely Familiar’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-17 00:00:00 UTC ]
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Small publishing houses have been snapping up deals for a biography of the new PM, so when will the traditional political publishers join the race? A week is a long time in politics, but a year can go in a flash in the publishing world, where it is becoming apparent that there is currently no... Continue reading at The Guardian
[ The Guardian | 2016-07-15 00:00:00 UTC ]
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With analysis of a "slow erosion" of sales and much more, Nielsen's Romance Book Summit is a mix of research analysis and thematic exploration at the Romance Writers of America's gathering. The post For the Love of Industry Data: Nielsen’s Co-Location With Romance Writers of America appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-13 00:00:00 UTC ]
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Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting... Continue reading at AdWeek
[ AdWeek | 2016-07-08 00:00:00 UTC ]
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The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Attendance at the International Christian Retail Show, held June 26-29 in Cincinnati, fell 29.5% from last year, but the CBA president revealed a new merchandising plan to help boost Christian retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
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Female superheroes and other properties intended to inspire confidence in girls were a big presence at Licensing Expo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Female superheroes and other properties intended to inspire confidence in girls were a big presence at Licensing Expo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Ho Pin, who runs a Chinese-language publishing company, in Queens in February. Living in the United States is his strategy for staying out of the clutches of China’s police if his publications offend the Communist Party. Continue reading at The New York Times
[ The New York Times | 2016-06-17 00:00:00 UTC ]
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Transworld has pre-empted two novels by Rachel Rhys, Butterflies with Broken Wings plus one other, in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Former Nielsen Book c.e.o. and president Jonathan Nowell has joined financial advice firm Trillium Partners as a senior advisor. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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Support from presses of all sizes has been key to CI's success, but this year even more small presses than usual will be at the conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Penguin Random House chair Gail Rebuck has said that she and other UK bosses for parent company Bertelsmann are "unanimous" in wanting to stay inside the European Union, because leaving "it is too big a risk to take". Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Who's buying the books, who's coloring them, and how are they finding them? Here are a few glimpses from Nielsen's 2015 research. The post The Spring’s Data: A Few UK and US Charts From Nielsen Book Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-26 00:00:00 UTC ]
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'There is no area in publishing today more transformed by digital than romance,' Nielsen's conference organizers say. And they're creating an unprecedented event for both authors and publishers in July. The post Romancing the Data: Nielsen’s First Romance Book Summit at RWA appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-25 00:00:00 UTC ]
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From some of the material presented at BookExpo America, looks at the US market courtesy of Nielsen Book and Kempton Mooney: So far, it's a great year for Dr. Seuss. Again. The post Glimpses of the US Market: Charts from Nielsen’s Kempton Mooney appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-20 00:00:00 UTC ]
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