Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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In a new conference partnership this year, Nielsen's BookInsights and London Book Fair's Quantum come together to emphasize data, consumer comprehension, and actionable insights for publishers. The post Nielsen’s BookInsights and London Book Fair’s Quantum: Collaborative Conferencing appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-10 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-08 00:00:00 UTC ]
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The HBO series Big Little Lies is a soap opera slathered in a thick coating of California gloss, and it’s impressively addictive. It might even, like Game of Thrones, introduce hordes of new readers to the author of the book on which it is based, Liane Moriarty, although hundreds of thousands of... Continue reading at Slate
[ Slate | 2017-03-07 00:00:00 UTC ]
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Liane Moriarty's 'Big Little Lies' makes a big gain, climbing to the top of the iBooks bestsellers list as its TV miniseries adaptation heads toward its third episode on Sunday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-01 00:00:00 UTC ]
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North London retailer the Big Green Bookshop is tweeting out every word of Harry Potter and the Philosopher’s Stone (Bloomsbury) to broadcaster Piers Morgan following his Twitter spat with its author J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Approximately 250 people attended this year's PubWest's annual conference, the largest turnout since Kent Watson has been executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-13 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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Transworld has acquired The Truth Spectrum by Hector Macdonald in a six-figure pre-empt for publication in spring 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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YouTube is spending millions of dollars to buy original content for YouTube Red. A year in, YouTube Red reportedly has 2.5 million subscribers, which means it has a long way to go. But don’t count out the site that’s become a global cultural force. This article is from the third issue of Pulse,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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The IT world has undergone some major changes in recent years, but in many cases management hasn't kept up with what's happening, leaving enterprises struggling to keep up with the competition. IT leaders need to understand how they can use resources effectively to drive business growth, find... Continue reading at Betanews
[ Betanews | 2017-01-31 00:00:00 UTC ]
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Citing strong response to its LitAg and to the Business Club offering, Frankfurt Book Fair found 90 percent of its exhibitors involved in purchases. The post Frankfurt Book Fair Releases Facts and Figures from 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-27 00:00:00 UTC ]
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In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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The American data and market insights company NPD has acquired Nielsen's US book industry services. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Offering employment to existing US Nielsen Book employees, the Nielsen Book practice becomes NPD Book in the new acquisition. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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The market research firm NPD Group's acquisition includes Nielsen's U.S.-based BookScan, PubTrack Digital, and Books & Consumers services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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The 2016 Ovation Awards handed its top honors to Los Angeles LGBT Center’s “Hit the Wall” and “Ham: A Musical Memoir,” as well as to Celebration Theatre’s “The Boy From Oz” and “Bootycandy.” Sam Harris, the actor and singer upon whose book “Ham” was based, took the honors for lead actor in a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-19 00:00:00 UTC ]
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Charting the importance of proper and timely metadata, Nielsen Book's twin studies from the US and UK markets may be motivational updates for publishers. The post Nielsen Book Releases New UK and US Metadata Reports appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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PW's reviews editors have selected some of the most notable adult and children's authors to meet at this year's Winter Institute Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Vintage is launching a new series, Vintage Minis, designed to celebrate the publisher’s extensive backlist by turning snippets from great contemporary and classic writers into small but compelling titles on "big" subjects, such as death, eating and love. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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