How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Kids' Comics at New York Comic Con: Super Hero Girls to Big Nate

This year's New York Comic Con featured plenty of children's comics – and plenty of children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers

At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on 'The Link Between Metadata and Sales' for the USA. The post At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-12 00:00:00 UTC ]
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How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Matharu signs six-figure deal with Hodder Children’s

YA fantasy author Taran Matharu has signed a four-book, six-figure deal with his publisher, Hodder Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Hutchinson pre-empts debut Swan Song in six-figure deal

Debut novel Swan Song by Kelleigh Greenberg-Jephcott has been acquired by Hutchinson in a six-figure pre-empt. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Melissa Hill moves to HQ in six-figure deal

HQ has acquired two books by Melissa Hill, author of 13 novels including The Charm Bracelet, Something From Tiffany's and Before I Forget, for six-figures. Hill's previous books were published by Hodder. Continue reading at The Bookseller

[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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Veteran Editor Sells Debut for Rumored Seven Figures

In another major deal in the run-up to next month's Frankfurt Book Fair, an industry insider has sold his first novel, a work of psychological suspense called 'The Woman in the Window,' for a rumored seven figures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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In Early Pre-Frankfurt Deals, Two Novels Fetch Big Sums

Although the Frankfurt Book Fair doesn’t get underway until next month, a handful of big deals have already closed. Among the titles gaining early buzz in the run-up to the fair are two novels acquired in six figure deals late last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-28 00:00:00 UTC ]
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The Big Titles U.S. Agencies Will be Selling at the Frankfurt Book Fair

Essay collections from Trevor Noah and Gay Talese, the debut novel from Mad Men creator Matthew Weiner, and a new adult thriller from Stephenie Meyer are among the big titles being shopped at Frankfurt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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'Cursed Child' Drives Big Gains in Scholastic's Trade Group

Sales of 'Harry Potter and the Cursed Child' helped add almost $70 million to Scholastic’s trade division in the quarter ended August 31, and drove a 104% jump in revenue in the company’s children’s book publishing and distribution group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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ALPSP conference talks Big Data

Technologies involving big data analysis are becoming so cheap to work with that academic publishers should be innovating in the area even if they are unsure what they are looking to create, Sage's Ian Mulvany told the Association of Learned and Professional Publishers conference. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Colour fiction titles 'next big trend' for PRH Children's

Penguin Random House Children’s is launching a new range of colour fiction books after acquiring titles by Judd Winick, Victoria Jamieson and Terri Lebnenson. Continue reading at The Bookseller

[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Global publisher rankings show big groups getting bigger

Pearson retained its position as the biggest publisher in the world for the eighth consecutive year in the Global Ranking of the Publishing Industry 2016 which, despite the number one publisher’s slump, also showed ongoing growth of the top end of the list. Continue reading at The Bookseller

[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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Nielsen Children’s Book Summit Preview: Conversation Over Charts

From 'the push and pull' of screen time to millennial parents, Nielsen's children's books summit promises to interweave data and discussion. The post Nielsen Children’s Book Summit Preview: Conversation Over Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-30 00:00:00 UTC ]
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Global Publishing Leaders 2016: Woongjin Think Big

Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Growing Chinese journals market 'too big to ignore', PA report says

The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller

[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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International Industry Notes: Shopping at Nielsen, Wiley’s Purchase

In the UK, Nielsen's ISBN program has stepped into the digital age with what it describes as sure-footed grace. In the US, an internationally placed STM content platform is bought by a customer. The post International Industry Notes: Shopping at Nielsen, Wiley’s Purchase appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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Big Green Bookshop to launch YouTube channel

The owners of The Big Green Bookshop are to launch a YouTube channel next month that will feature videos showcasing a “mix of the strangeness” that goes on at the shop. Continue reading at The Bookseller

[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Final transfer figure for 2015-16 in California is 15,882.

There were 15,882 sports transfers of high school students for the 2015-16 school year, according to statistics compiled by the California Interscholastic Federation. Each of the 10 sections sends its transfer figures to the CIF. The Southern Section had the most transfers at 6,876. The next... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-10 00:00:00 UTC ]
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