Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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The Big Green Bookshop in London's Wood Green had £600 stolen from its till yesterday. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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At BookNet Canada’s 10th annual Tech Forum, a full-day event in downtown Toronto which took place on Friday, discussions centered around ebook pricing, Millennials’ book buying habits, and how publishers can use technology to more effectively market diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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The Borough Press is to publish the second novel by Joanna Cannon, author of bestselling The Trouble with Goats and Sheep, after acquiring rights in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2016-03-30 00:00:00 UTC ]
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We have yet to make a satisfying gift of an ebook, said Nielsen's Andre Breedt at BookInsights in London. Such breakthroughs still seem far, far away The post Hype Cycles and Book Wars: Nielsen’s BookInsights Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-25 00:00:00 UTC ]
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The adult coloring book boom helped push trade sales up 9.5% in November compared to the same period in 2014. Sales for trade paperbacks, the format of choice for coloring books, were up 31%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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New technology and the growth of the audiobook market are driving a boom in full-cast productions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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NMA issues 45-page document outlining its case against regulator, arguing that it relies for its funding on just one wealthy donor, Max MosleyNewspaper publishers regulated by the Independent Press Standards Organisation (Ipso) are objecting to the alternative regulator, Impress, gaining... Continue reading at The Guardian
[ The Guardian | 2016-03-09 00:00:00 UTC ]
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Among the popular children's and YA titles at the Havana Book Fair was a book about child slaves, an amusing collection about being different, and a cookbook for kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Who is D'Mauria Jones and how come nobody knew anything about him until this season at Narbonne? He has become the leading scorer for the No. 2-seeded Gauchos, who play Fairfax on Saturday night at 6 o'clock in a City Section Open Division semifinal at Roybal. Jones, a senior guard, came to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-25 00:00:00 UTC ]
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The Book Industry Study Group is looking to find a way to better drive book discoverability using metadata. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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From 'The Martian' to 'Brooklyn,' here is the backstory on 10 books behind Oscar-nominated films. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Why the publisher is releasing vegetarian-only cookbooks for the first time in 10 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-03 00:00:00 UTC ]
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Seven trade figures reflect on the life and legacy of the late George Weidenfeld. Continue reading at The Bookseller
[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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The Nielsen Consumer Confidence Index combined with Bookscan data offers a snapshot of what's happening in global book publishing markets. The post Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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In an unpredictable and somewhat paradoxical print performance in 2015, the trio of publishing behemoths all posted respectable growth; yet the ‘Big Three’ collectively claimed their second-lowest share of the market as mid-sized outfits thrived. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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For the second time in its history, the Costa Awards has chosen a children's book as its book of the year: The Lie Tree by Francis Hardinge. The post Hardinge’s ‘Lie Tree’ Wins Costa’s Second Big Nod to Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-28 00:00:00 UTC ]
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Minimum wage, selling used books, a better search engine, financing for new booksellers, and an ongoing conversation on race and class were among booksellers' concerns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-25 00:00:00 UTC ]
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