Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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While the five books presented at the BEA Selects: Children's panel session were from small presses, they all made a big impression on the audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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Activision Blizzard Inc. wants to make eSports mainstream by bringing the video game competitions not to TV, but rather to the world’s largest social media company. The Santa Monica video game-maker’s Media Networks unit announced Thursday a trio of plans intended to increase awareness of eSports... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget
[ Engadget | 2016-05-13 00:00:00 UTC ]
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Meg Little Reilly describes herself as a “writer, environmentalist, quilter, aspiring banjo player, hiker of mountains and swimmer of lakes.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Unit sales of ebooks published by traditional publishers fell 13% in 2015 compared to 2014, said Kempton Mooney of Nielsen during a Thursday panel aimed at examining different publishing markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Jennifer Weiner is widely known to adult readers for her bestselling women-centric novels (Good in Bed; Who Do You Love), her columns for the New York Times Op-Ed pages and Sunday Review, and her humorous Twitter feed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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The last two years have seen some major shifts at Danbury, Conn.-based Westchester Publishing Services, a composition and editorial services company with a focus on the trade; academic and scholarly; professional and institutional; and STM publishing markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Growing up in the north of England, Emma Flint was 10 years old when she wrote her first fiction, an Agatha Christie pastiche replete with a thickly mustached French detective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Two mainstays of children’s publishing have teamed up to create a picture book, "In Plain Sight" (Roaring Brook, Sept.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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While some attendees, especially booksellers, rejoiced at a more “intimate” BEA, this year's show, in the Windy City for the first time in 12 years, left others concerned about what’s lost when the event leaves its standing locale of New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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As sales of print books stabilize, book manufacturers are seeking to grow their revenue by offering warehousing and distribution, as well as editorial and other publishing services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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With nearly 4,000 biomedical research papers published every day, there is an information overload in the scientific research and knowledge world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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The Ontario, Canada-based book wholesaler is completing a $3 million project to add a large-scale mechanical sorter, robotics, and supporting technologies that will give it significantly faster sorting capabilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
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Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
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Enter The 2016 Innovation By Design Awards now through May 5! At F8, Facebook's massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook's messaging app. Messenger now boasts 900 million users per month, which presents a tantalizing user base for... Continue reading at Fast Company
[ Fast Company | 2016-04-12 00:00:00 UTC ]
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The Big Green Bookshop has been inundated with donations after it was targeted by a thief on Wednesday. Continue reading at The Bookseller
[ The Bookseller | 2016-04-09 00:00:00 UTC ]
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Chronicle Books has paid a six-figure advance for a picture book by debut author and illustrator Brendan Wenzel, following an eight-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2016-04-09 00:00:00 UTC ]
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Trapeze's commissioning editor Sam Eades has pre-empted a debut writer's killer crime series for a six-figure sum within 48 hours of receiving the manuscript. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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The colouring book boom and continued strength in UK education publishing was not enough to compensate for tough export markets in 2015, notably in the US, according to statistics collated by the Publishers Association. The invoiced value of UK publishers’ sales of books for export fell 3% year... Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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