Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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E-Book lending is on the rise in libraries, but is the current market sustainable? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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Securing access to ebooks was an important step for libraries. But establishing a sustainable ebook service that works for everyone is the next step. And it’s a big one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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Read it before you see it: here are six religion book-to-film adaptations slated to hit theaters in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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The biggest deals in the publishing industry happened in the professional and education markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The Publishers Weekly Stock Index jumped 59.2% in 2015 over 2014, propelled in part by a huge boost from Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Last year’s inaugural national Independent Bookstore Day, which coincided with Free Comic Book Day on May 2, was a huge success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The International Publishers Association and the Italian Publishers Association have condemned the Vatican for attempting to jail two authors who alleged corruption and financial wrongdoing in the Holy See. Continue reading at The Bookseller
[ The Bookseller | 2016-01-07 00:00:00 UTC ]
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Our annual review of the site’s most popular book stories puts Paul Mason’s utopian futurology ahead of perenially popular authorsThe living room carpet is covered in needles, the potato salad covered in mould: as we heave ourselves up out of the year that’s gone and prepare to belly-flop our... Continue reading at The Guardian
[ The Guardian | 2015-12-31 00:00:00 UTC ]
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While the giant firms sink huge sums into fleeting fads, the commitment and passion of the smaller imprints leave a larger impression in the long termIndependent publishers pick the books they loved and wished they published in 2015Here’s an observation: it sometimes feels as though smaller... Continue reading at The Guardian
[ The Guardian | 2015-12-22 00:00:00 UTC ]
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New data from Nielsen Book suggests UK consumers will buy more books for Christmas this year than they did in 2014. Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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You could say I have a sentimental attachment to the chain bookstore. Growing up in an intellectually impoverished American suburb, I spent much of my free time in now-defunct locations of Borders and Barnes & Noble. I read garbage, mostly: popular history magazines, Star Trek novelizations,... Continue reading at Slate
[ Slate | 2015-12-15 00:00:00 UTC ]
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When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that... Continue reading at AdWeek
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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A new survey of bestsellers and critics’ picks has concluded that the average book is now 25% bigger than 15 years ago. But not everyone reads things this wayBooks are steadily increasing in size, according to a survey that has found the average number of pages has grown by 25% over the last 15... Continue reading at The Guardian
[ The Guardian | 2015-12-10 00:00:00 UTC ]
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After being turned down by ‘every major publisher in London’ for his Portico winning novel Beastings, the author says landing the £10,000 prize ‘felt like a vindication’ Benjamin Myers, who has beaten Alan Garner to win the £10,000 Portico prize for literature for his novel Beastings, has spoken... Continue reading at The Guardian
[ The Guardian | 2015-12-09 00:00:00 UTC ]
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The enduring popularity of coloring books for adults and a successful Small Business Saturday got the holiday season off to a strong start for independent booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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The first Incheon EduContent Fair attracted 74 exhibitors and about 15,000 attendees, but organizers have plans to make this a major event for global companies working in the educational technology fields. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-25 00:00:00 UTC ]
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It has been tough sledding for print media. More than 150 newspapers have closed or converted to digital-only offerings in the last two years. Recently the magazine giants Condé Nast and Time Inc. have both cut employees and closed magazin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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