How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Nielsen signs deal with Openbook

Nielsen has signed an agreement with Chinese retail tracking service Openbook to share data on the international book market. The collaboration will increase the flow of information between the Chinese book market and those in the US and UK, with Openbook publishing weekly overall and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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London Book Fair 2015: Oberlin Prof’s Debut Draws Seven Figures

On the eve of the London Book Fair, DeSales Harrison has struck literary gold. The Oberlin College professor’s debut novel, 'The Waters & the Wild,' has sold to Kate Medina at Penguin Random House for seven figures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Poland’s Book Market Has Big Potential, Many Challenges

IPR License and agent Lucy Abrahams look at the Poland, one of Europe's dynamic developing book markets, one with huge potential but also many challenges. The post Poland’s Book Market Has Big Potential, Many Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
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Roberto Duran memoir goes for six figures

Macmillan has acquired an autobiography by “one of the greatest boxers who ever lived” in a six-figure deal. Roberto Duran, nicknamed Hands of Stone, held four world titles at four different weights and fought boxers including Sugar Ray Leonard, Thomas Hearns and Marvin Hagler. Macmillan... Continue reading at The Bookseller

[ The Bookseller | 2015-04-11 00:00:00 UTC ]
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London Book Fair 2015: In Pre-Fair Deals, Debut Sells to Knopf for Rumored 7 Figures

With the book fair just days away, a number of major sales have closed in the U.S., among them the acquisition of a debut novel, by a 25-year-old, for a rumored seven figures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Transworld in six-figure deal for Wild

Transworld has bought five books by Meredith Wild, who was originally self-published, in a “significant six-figure deal”. Editorial director Harriet Bourton acquired British Commonwealth rights to all five books in the Hacker series from Grand Central Publishing in the US. The first four books... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Borough Press pays six figures for Pearson sequel

The Borough Press has pre-empted a sequel to Allison Pearson's I Don't Know How She Does It in a "high six-figure" deal. Executive publisher for fiction and non-fiction Kate Elton signed UK and Commonwealth rights to the book from Caroline Michel at PFD. North American rights were signed by... Continue reading at The Bookseller

[ The Bookseller | 2015-04-08 00:00:00 UTC ]
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Self-published star Jasinda Wilder lands seven-figure deal with traditional imprint

After selling more than 2m ebooks under her own steam, the DIY star has now sold ‘dark, sexy’ Madame X trilogy to Berkley BooksRomance novelist Jasinda Wilder has become the latest self-published writer to land a major deal with a mainstream publisher, after her “dark, sexy” Madame X trilogy was... Continue reading at The Guardian

[ The Guardian | 2015-04-07 00:00:00 UTC ]
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GCP Signs Indie Author Wild to 7-Figure Deal

In the third major deal for an indie author in the run-up to next week's London Book Fair, Grand Central's Forever imprint has inked Meredith Wild to a five-book, seven-figure deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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Surprise Project Becomes S&S Big London Book

The backstory of Steven Rowley’s new nearly seven-figure book deal with Simon & Schuster is the stuff of publishing fairy tales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Election 2015: Tory £5bn tax avoidance figure 'flaky' – live

Keep up with all the latest election news with Andrew Sparrow and the Guardian politics team, as the battle buses roll out across the UKCameron says Labour will pick voters’ pockets with taxesLiving standards key to election – data shows slowest recovery since 1920sLib Dems pledge £2bn extra... Continue reading at The Guardian

[ The Guardian | 2015-03-31 00:00:00 UTC ]
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Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014

UK publishers sold £2.2 billion of books in 2004, with ebooks accounting for nearly half UK fiction sales—though print in other categories proved resilient. The post Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
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5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Young Artist's First Graphic Novel Gets Big Time Blurbs

How a teenager got acclaimed comics artists Jeff Smith, Lucy Knisley and Hope Larson to blurb her self-published book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
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MJ buys debut in six-figure pre-empt

Michael Joseph has acquired a debut novel byUS author Alexandra Oliva in a six-figure pre-empt ahead of the rest of the world. Editorial director Jessica Leeke bought UK and Commonwealth rights to the book, titled The Last One, from Caspian Dennis at Abner Stein on behalf of Lucy Carson at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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How to Make A Big Bang in Book-to-Film

Lisa Bruce spent years working on the film, The Theory of Everything, before convincing the author to sell the rights to the original memoir. The post How to Make A Big Bang in Book-to-Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
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Charing Cross Road events for Big Green Bookshop

The Big Green Bookshop is set to hold events at The Old Café – in the former Foyles Charing Cross Road – in an “exciting new partnership.” The Old Café in Foyles’ former home was always a popular venue with literary folk and is still operating after the bookseller moved its flagship store down... Continue reading at The Bookseller

[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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Why Monocle is betting big on digital radio

Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-16 00:00:00 UTC ]
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Big Drop in E-book Sales Led to Soft 2014 at HBG

A stronger publishing lineup in 2013 and problems caused by the standoff with Amazon over sales terms resulted in a 4.8% decline in sales for the year at Hachette Book Group USA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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‘Fifty Shades’ Nears Big Premiere

With the big-screen adaptation of the first book in E.L. James’s trilogy set to hit theaters on Valentine’s Day, PW has a few key numbers on the Vintage movie tie-in, the book, the trilogy, and the forthcoming film. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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