How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Six-figure pre-empt for Carnegie winning Donnelly

Hot Key Books has acquired a new standalone fiction title from Carnegie Medal winning author Jennifer Donnelly in a six-figure pre-empt deal. Junior editor at Hot Key Books, Naomi Colthurst, struck a deal for UK and Commonwealth rights to These Shallow Graves through Cecilia de la Campa,... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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'Sensitive children' title goes for six figures

Pan Macmillan has acquired a book about sensitive children for six figures in a “fiercely contested auction”. Carole Tonkinson bought The Orchid and the Dandelion: Why Some Children Thrive and Others Struggle to Survive by Dr Tom Boyce for her Bluebird imprint in a "competitive 12-way bid" from... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Comics Win Big at ALA’s 2015 Youth Media Awards

Jillian and Mariko Tamaki's 'This One Summer' is the first graphic novel to receive both a Caldecott Honor and a Printz Honor; while Cece Bell's graphic memoir 'El Deafo' received a Newbery Honor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Tumblr's 'big update' promotes essay writing, fewer GIFs

If we're honest, there isn't enough money in monochrome erotica and Benedict Cumberbatch GIFs to sustain a billion-dollar website. That's why Tumblr is doing its very best to become more of a publishing platform that can attract the sort of writing (... Continue reading at Engadget

[ Engadget | 2015-01-29 00:00:00 UTC ]
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Book trade figures pack Debrett's top 500

Literary agent Jonny Geller, authors Malorie Blackman, Hilary Mantel and Kate Mosse, and trade figures Nicola Solomon, Richard Mollet, Gail Rebuck, Charlie Redmayne and Tom Weldon are among the figures on the 2015 Debrett’s 500. The annual list brings together the 500 most influential and... Continue reading at The Bookseller

[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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Egmont USA to Close After Sale Attempt Falls Through

Egmont Publishing, which put its U.S. division up for sale in October, has announced plans to close the unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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The Lad Bible attempts to grow up with Desmond's ex-communications chief

Mimi Turner appointed marketing director of ‘lad culture’ website, which says ithas 17 million followers on social mediaTalk about frying pan and fire. Mimi Turner, Richard Desmond’s former communications chief at Northern & Shell, has tipped up at the publisher of controversial website The... Continue reading at The Guardian

[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Attempt to ban performing artist’s abuse memoir ‘threatens free speech’

Artist is appealing against temporary injunction obtained by his ex-wife, who says book will be distressing for his son to readAn attempt to prevent a performing artist from publishing his memoir on the grounds that its contents would be distressing for his son to read has opened up “a new,... Continue reading at The Guardian

[ The Guardian | 2015-01-20 00:00:00 UTC ]
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A Data Scientist Explains Some Approaches to “Big Data”

Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
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Big Changes at Penguin Publishing Group

Madeline McIntosh, who was named president of the Penguin Publishing Group last September, put her own stamp on the division last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Oyster Starts 2015 Off With Two Big Announcements

Oyster, a book subscription service in the United States, has kicked off 2015 with two major announcements, including offering more than 1 million books. The post Oyster Starts 2015 Off With Two Big Announcements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-15 00:00:00 UTC ]
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Gift Books Are Big Business for Christian Publishers

A number of publishers in the religion category offer gift books with spiritual or religious themes, and while many publish only a few gift titles per year, others are in the gift book business in a major way, with entire imprints devoted to gifts and robust product lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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DailyMail.com Editor: ‘Figuring What Will Do Well on Facebook is Such a Crapshoot.’

Martin Clarke is a busy man. He serves as both editor-in-chief and publisher of DailyMail.com, while splitting his time between London and New York, with regular trips to Sydney thrown in.   Last week marked a significant milestone in the celebr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-22 00:00:00 UTC ]
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Remembering author Norman Bridwell, creator of Clifford the Big Red Dog

Bridwell wrote and illustrated more than 150 titles for Scholastic, according to the publisher. Two 'Clifford' titles are still forthcoming. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-18 00:00:00 UTC ]
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Ecco Buys Debut Novel 'The Nest' for Seven Figures

In a seven figure deal, Ecco has acquired world English rights to Cynthia D'Aprix Sweeney's debut novel, 'The Nest' about, as HC put it, a "wonderfully dysfunctional" family. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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Yellow Kite signs Whole30 title in six-figure deal

Hodder imprint Yellow Kite has acquired a book about The Whole30 programme. Publisher Liz Gough bought UK and Commonwealth rights to The Whole30: The 30-day Food Programme to Transform Your Health and Your Life by Melissa Hartwig and Dallas Hartwig. Gough pre-empted rights in a six-figure deal... Continue reading at The Bookseller

[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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Big Idea: Publishing Must Continue To Diversify

By Marcelle Soviero The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Big Idea: Simplicity In Focus & Communication

By David Saabye Sometimes it's the little ideas that make a big difference. Magazine publishers have focused on many "big" ideas in recent decades, which have manifested in such projects as News Corp.'s The Daily... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Big Idea: Why I Gambled on Print

By Ron Epstein In late 2012, I purchased a small, local publishing company. The marquee property was a magazine called L.A. Parent that distributed approximately 70,000 free copies every month, along with other... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Big Rights Deals for Barcelona Author’s Debut Novel

The 26 rights deals for Milena Busquets' short debut novel have raised eyebrows — but looking at the author's passion and personal history, it makes sense The post Big Rights Deals for Barcelona Author’s Debut Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
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