How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Nielsen: E-books Growth Continues in U.S. and U.K.

E-book sales continue to grow in both the U.S. and U.K., but to varying degrees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Denmark’s Schilling Asks Publishing Executives to Dream Big

In its new white paper, Danish publishing consultancy Schilling challenged executives to answer “what should a publishing company built from scratch look like?” Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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Western Great Lakes: Plenty of Room for Publishers in the City of the Big Shoulders

Chicago might be known for its burly swagger,” says the Chicago Tribune literary editor-at-large Elizabeth Taylor, “but it’s also a supportive place” for publishers and other literary folk to do business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Big names give backing to Books Are My Bag

Celebrities and authors including Graham Norton and Ross Kemp have thrown their weight behind the... Continue reading at The Bookseller

[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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Creativity vs. Big Data? An Interview with Viktor Mayer-Schönberger

Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
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Big Books the U.S. Agencies Are Selling at the Fair: Frankfurt Book Fair 2014

Prepare for the 2014 Frankfurt Book Fair with our roundup of big projects that'll be making the rounds, among them books by Leslie Jamison, Richard Price, Amy Poehler, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Canada's Big Fiction Prize Grows

The founder of Canada's Scotiabank Giller Prize announced yesterday that the prize purse will double, to C$140,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
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A Kickstarter for journalism enters the big leagues

Journalism is expensive. As big publishers close bureaus and slash staff, they're leaving major areas and big issues uncovered. And crowd funding platform Beacon has been quietly picking up some slack. The post A Kickstarter for journalism enters the big leagues appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-11 00:00:00 UTC ]
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Nielsen to Hold New Children's Book Summit

The Nielsen Children’s Book Summit will be held on December 12 at the McGraw-Hill Auditorium in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
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More industry figures speak out on Scotland referendum

More prominent individuals from Scotland's book trade – including BookSource m.d.... Continue reading at The Bookseller

[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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Ellora’s Cave Cuts Staff, Blames Big Amazon Sales Drop

In a letter to her authors, Ellora’s Cave CEO Patty Marks blames the cuts on unexplained declines in ebook sales through Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Giving Hungry Fans What They Want: Four Big Web-to-Cookbook Releases for Fall

PW spoke to the creators of How Sweet Eats, The Kitchn, Skinnytaste, and 100 Days of Real Food, as well as their editors, about what went into building their popular sites and their new cookbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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Richard Desmonds magazines OK!, New and Star suffer big circulation falls

Northern and Shells Star reports 19% drop in print sales the biggest faller in the womens weekly market Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
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In China, You Don’t Need a Publisher to Rake in the Big Yuan

China's self-publishing portals are offering writers access to vast audiences and earning them staggering royalties, and turning some into multi-millionaires. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-12 00:00:00 UTC ]
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Harper Posts Big Earnings Jump

HarperCollins finished a strong fiscal 2014 that ended June 30 with a 5% increase in revenue to $1.4 billion, while EBITDA jumped 39% to $197 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Indigo Has Big First Quarter

Indigo Books & Music got off to a strong start in fiscal 2015, posting a 5.4% growth in revenue in the first quarter ended June 28, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Brands' Big Challenge: Making the Mind Shift to Mobile

Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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