How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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BookCon 2015: A Bad Apple for the Big Apple

The 700,000+ subscribers to Mamrie Hart’s YouTube series, You Deserve a Drink, already know about the custom cocktails that Hart creates each week in honor of whoever in pop culture needs it most. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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BEA 2015: Challenges, Triumph, and Big Debuts at the Adult Buzz Panel

This year, editors presented an even split of noteworthy, forthcoming fiction and nonfiction titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: A Big 6-0 for City Lights

In 1955, poet Lawrence Ferlinghetti, cofounder of City Lights Bookstore, decided to launch a publishing imprint with his own first book of poems, "Pictures of the Gone World." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Jonathan Franzen Draws Big Crowd at BookExpo America

In a year that has had failed to produce a new superstar literary author, old standby Jonathan Franzen took the stage at BEA 2015 to fill the role. The post Jonathan Franzen Draws Big Crowd at BookExpo America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Breakfast Starts with a 'Big Bang'

Nunal Nayyar, who plays Raj on CBS's The Big Bang Theory, hosted Thursday morning's Adult Book & Author Breakfast, which offered a combination of inspiration and humor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Hoopla Signs More ‘Big Five’ Deals

Hachette Book Group and Simon & Schuster this week became the latest Big Five publishers to offer audiobook titles to libraries via Midwest Tape’s nascent Hoopla digital platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Big Names from a Little Press

Last year, the South Dakota Historical Society Press gave away blads and tote bags promoting its fall release, "Pioneer Girl: The Annotated Autobiography of Laura Ingalls Wilder" by Pamela Smith Hill, but no one predicted the success that would come. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Nielsen calls for debate over crediting illustrators

The trade has welcomed a debate over the lack of recognition for illustrators, but Nielsen — the global measurement company that supplies the charts to The Bookseller — has warned that the issue of gathering data is not clear-cut. Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Pan Mac acquires Gwynne trilogy in six-figure deal

Pan Macmillan has acquired a new epic fantasy series in a six-figure deal. Senior commissioning editor Bella Pagan bought world rights to John Gwynne’s standalone trilogy from agent John Jarrold. The trilogy will be set in the same stirring Celtic-inspired world as Gwynne’s first quartet, the... Continue reading at The Bookseller

[ The Bookseller | 2015-05-14 00:00:00 UTC ]
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Big Publishers Will Now Post Stories Straight to Facebook

The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-13 00:00:00 UTC ]
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Sales figures tell all about the UK's waning love for celebrity memoirs

Publishing industry data for 2014 spills the beans on decline in biography and cookbook sales, while children’s literature in print rises by 10%Publishers used to have a simple recipe for a bestseller: sign up a celebrity or a TV chef and get the book out for Christmas.Not any more. The latest... Continue reading at The Guardian

[ The Guardian | 2015-05-08 00:00:00 UTC ]
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Zondervan Wins Big at Christian Book Awards

Zondervan, part of the HarperCollins Christian Publishing family, swept five of the eight highest honors Tuesday night. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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Stolper to lead Nielsen Book

Nielsen has promoted Jonathan Stolper to senior vice president and m.d. of Nielsen Book. Stolper will take on the global leadership of Nielsen Book, as current president Jonathan Nowell is stepping down. Stolper, who is currently senior v.p of Nielsen’s US book business, said: “I am thrilled to... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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US pays seven figures for Zaffre's Maestra

Mark Smith at Zaffre, the new adult fiction imprint at Bonnier Publishing, has sold US rights for L S Hilton's Maestra in a seven-figure pre-empt to Putnam. Maestra is the first of three psychological thrillers set in the art world, and has already been optioned by Columbia Pictures for a film... Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #film adaptation #columbia pictures #art world #seven-figure pre-empt #bonnier publishing #mark smith


Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
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Trade figures limber up for London Marathon

Figures from across the publishing industry are limbering up for the Virgin London Marathon this Sunday (26th April). Nick Coveney, head of digital at Blink Publishing, will be running to raise money for the Alzheimer's Society and the Albert Kennedy Trust via his fundraising page. Continue reading at The Bookseller

[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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HC signs six-figure deals for Gurley and Chambers

HarperFiction has signed a self-published novel in a six-figure deal, as well as a further three books by Kimberley Chambers. Editorial director Natasha Bardon and executive publisher Kate Elton pre-empted UK and Commonwealth rights, excluding Canada, in Jason Gurley's Eleanor, in a deal with... Continue reading at The Bookseller

[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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Time 100 adds Haruki Murakami to list of world's most influential figures

Japanese novelist is joined by Nigeria’s Chimamanda Ngozi Adichie in famous ranking of the people ‘shaping the future’Japanese novelist Haruki Murakami has been named one of the world’s 100 most influential people by Time magazine, backed by Yoko Ono as “a valuable voice for peace” as Japan’s... Continue reading at The Guardian

[ The Guardian | 2015-04-17 00:00:00 UTC ]
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HC inks six-figure deals for Lawrence and Casey

HarperCollins has signed six-figure deals with fantasy writer Mark Lawrence and crime author Jane Casey. HarperVoyager’s Jane Johnson signed UK and Commonwealth rights (excluding Canada) to a trilogy by Lawrence for a “substantial” six-figure sum, in a deal with Ian Drury at Sheil Land. The... Continue reading at The Bookseller

[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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S&S‘ six-figure Peterson poach

Novelist Alice Peterson has moved from Quercus to Simon & Schuster in a six-figure deal. S&S publishing director Jo Dickinson bought world rights to two novels from The Agency Group’s Diana Beaumont, in the latter’s first deal since joining the company from the Rupert Heath Literary Agency. Continue reading at The Bookseller

[ The Bookseller | 2015-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #diana beaumont #agency group #simon schuster #six-figure deal