Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Booksellers from more than 71 stores attended the SIBA Discovery Show in New Orleans last weekend, where diversity and race were major topics—as was the impending move of the organization's executive director, Wanda Jewell, who is relocating to the West Coast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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Titan Books has acquired four new titles by American fantasy author V.E. Schwab in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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From the Business Standard: Long asked-for by publishers, retailers, and readers, the first Hindi bestseller list is out from Nielsen and Dainik Jagran. The post Nielsen Book India and Dainik Jagran Introduce First Hindi Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Chinese publishing giant the China Publishing Group (CPG) has realised an eight-year ambition and taken its publishing wing public on the Shanghai Stock Exchange. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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How the 95-year-old magazine grew its circulation 10 percent despite reducing print frequency. The post The Big Idea Behind Harvard Business Review’s Record Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-16 00:00:00 UTC ]
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Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at Engadget
[ Engadget | 2017-08-15 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Penguin Random House Children’s imprint Puffin Books is partnering with healthy snack brand Bear Nibbles on a new book club. Continue reading at The Bookseller
[ The Bookseller | 2017-08-12 00:00:00 UTC ]
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Russia's book piracy problem seems to be getting worse: in a new survey, two out of three respondents say they believe downloading pirated content is legal. The post Russian Government Figures Put Book Piracy at 25 to 30 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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Ebury has acquired the official TV tie-in to the new 2017 BBC Two series, "The Big Family Cooking Showdown". Continue reading at The Bookseller
[ The Bookseller | 2017-08-03 00:00:00 UTC ]
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Blink Publishing has signed Love Island’s Marcel Somerville to publish Dr Marcel’s Little Book of Big Love. Continue reading at The Bookseller
[ The Bookseller | 2017-07-29 00:00:00 UTC ]
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As schools turn to open digital resources to cut student costs, reeling college book makers are looking for ways to monetize the free content. The digital revolution has been rocking the academic publishing applecart for years. Students bristling at the price of books—an intro biology text can... Continue reading at Fast Company
[ Fast Company | 2017-07-28 00:00:00 UTC ]
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A spike in sales of board books helped to drive up unit sales of print books 5% in the week ended July 16, 2017 over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Oneworld has paid six figures for a YA trilogy by US actor and screenwriter Jason Segel and his writing partner Kirsten Miller. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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Princeton University Press has sold simplified Chinese rights to historian Jonathan Israel's forthcoming title The Expanding Blaze for six figures. Continue reading at The Bookseller
[ The Bookseller | 2017-07-18 00:00:00 UTC ]
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Rightwinger said his book – self-published after he was dropped by Simon & Schuster – had sold 100,000 copies, but data shows fewer than 20,000 salesRightwing controversialist Milo Yiannopoulos has branded reported low sales of his new book “fake news” after official figures revealed the... Continue reading at The Guardian
[ The Guardian | 2017-07-13 00:00:00 UTC ]
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It is an industry like no other, with profit margins to rival Google – and it was created by one of Britain’s most notorious tycoons: Robert Maxwell• Read the text version hereSubscribe via Audioboom, iTunes, Soundcloud, Mixcloud, Acast & Sticher and join the discussion on Facebook and... Continue reading at The Guardian
[ The Guardian | 2017-07-07 00:00:00 UTC ]
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Sphere has won an auction for debut thriller writer Vanessa Savage in a six-figure deal for two books. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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The number of bookshops in Ireland has dropped by 30 in the past decade, new figures have revealed, but booksellers in the country are currently bullish about the future of physical retail. Continue reading at The Bookseller
[ The Bookseller | 2017-07-03 00:00:00 UTC ]
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