How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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First-timer Forna in six-figure deal

Delacorte Press has pre-empted a débutant’s YA fantasy trilogy, inspired by the author’s experience growing up in Sierra Leone during the civil war, for a “significant six-figure” sum. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Walker snaps up CBeebies' Elliott for six figures

Walker Books and Walker Books US have jointly acquired a middle-grade fantasy trilogy from CBeebies actor Joseph Elliott. Continue reading at The Bookseller

[ The Bookseller | 2018-03-24 00:00:00 UTC ]
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Oneworld strikes 'substantial' six-figure deal for more Dean thrillers

Oneworld's literary crime imprint Point Blank has acquired three more titles in Will Dean's Tuva Moodyson series for six-figures in a "substantial" deal. Continue reading at The Bookseller

[ The Bookseller | 2018-03-23 00:00:00 UTC ]
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William Collins splashes seven figures on Kahneman's book about noise

William Collins has struck a pre-emptive seven-figure deal for a new book by psychologist and Nobel Laureate Daniel Kahneman. Continue reading at The Bookseller

[ The Bookseller | 2018-03-21 00:00:00 UTC ]
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William Morrow splashes six figures on blizzard thriller ahead of LBF

William Morrow has bought North American rights to Taylor Adams’ thriller No Exit in a mid-six figure deal struck ahead of London Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2018-03-20 00:00:00 UTC ]
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Jo Henry to leave Nielsen Book after 20 years

Jo Henry, v.p. insight & analytics at Nielsen Book, is leaving the company after more than 20 years. Continue reading at The Bookseller

[ The Bookseller | 2018-03-17 00:00:00 UTC ]
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Pushkin sells Japanese title for six-figure sum

Pushkin Children’s Books has sold the North American rights to The Beast Player series by Japanese author Nahoko Uehashi, translated by Cathy Hirano, in a six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2018-03-16 00:00:00 UTC ]
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Big, Bold Moves at Bologna

The Bologna Children’s Book Fair is updating its facilities and reaching out to new audiences—including, for the first time, booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Big freeze hits World Book Day, but 'Brain Freeze' tops chart

Tom Fletcher and Shane Devries’s World Book Day title Brain Freeze (Puffin) has nipped into the UK Official Top 50 number one spot, leapfrogging three-week wonder Eleanor Oliphant is Completely Fine (Harper), with 37,879 copies sold through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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Drag queen Glamrou's memoir goes for six figures

4th Estate has won a five-way auction for a memoir by drag troupe leader ‘Glamrou’, exploring their journey from "god-fearing Muslim boy to an influential drag queen", in a six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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‘A big resurgence’: Publishers get a boost from Twitter video

“Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn't.” The post ‘A big resurgence’: Publishers get a boost from Twitter video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
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Raven signs 'tense thriller' for six figures

Bloomsbury imprint Raven Books has fought off competition in a five-publisher auction to buy a thriller by Alice Clark-Platts, as part of a six-figure two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2018-02-24 00:00:00 UTC ]
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Print Is Still Big Business in Magazine Media

Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
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Bellator's heavyweight tournament continues with champion Matt Mitrione vs. 'Big Country' Roy Nelson

Two big, grizzled veterans rekindle relations Friday night in the Bellator MMA heavyweight tournament. Matt Mitrione (12-5) meets longtime fan favorite Roy “Big Country” Nelson (23-14) in the second match of the eight-man heavyweight grand prix at Mohegan Sun Arena in Connecticut. The... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-17 00:00:00 UTC ]
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Feminist dystopia debut to HQ in six-figure deal

HQ has bought a "powerful feminist dystopia" by linguistics academic Christina Dalcher, billed as "The Handmaid’s Tale meets The Power", in a six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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Charkin tells IPA Congress: 'Big tech companies need copyright education'

Bloomsbury executive director Richard Charkin says the world’s biggest tech companies need educating about the importance of copyright, and that publishers must talk to them and not "just to each other". Continue reading at The Bookseller

[ The Bookseller | 2018-02-13 00:00:00 UTC ]
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Crime debut to MJ in six-figure pre-empt

Michael Joseph has acquired three crime thrillers from debut author Gytha Lodge in a "significant" six-figure pre-empt. Continue reading at The Bookseller

[ The Bookseller | 2018-01-27 00:00:00 UTC ]
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Over 90 express interest in Big Green Bookshop's indie alliance

The Big Green Bookshop has received a "fantastic" response to its proposal for an independent bookshop alliance, with over 90 expressing interest since the idea was first mooted. Continue reading at The Bookseller

[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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Cheatsheet: Facebook’s attempt to rank publishers in the news feed

"It’s hard to react and get upset because the one thing about Facebook is, they’re going to continue to make changes.” The post Cheatsheet: Facebook’s attempt to rank publishers in the news feed appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-23 00:00:00 UTC ]
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Women write literary fiction’s big hitters. So where are their prizes? | Stephanie Merritt

The 2017 bestseller list was dominated by women, with Margaret Atwood at the top, but the Booker still favours menOn the face of it, the revelation that female writers dominated the UK literary bestseller lists in 2017 might seem cause for celebration, a long-overdue correction that seems... Continue reading at The Guardian

[ The Guardian | 2018-01-22 00:00:00 UTC ]
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