Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Orion has pre-empted an "uplit" debut from Headline non-fiction editor Richard Roper in a "major" six-figure deal within 48 hours of submission. Continue reading at The Bookseller
[ The Bookseller | 2018-06-23 00:00:00 UTC ]
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Preliminary numbers released by organizers of this year's BookExpo and BookCon show a 'reimagined' focus on booksellers that may actually have drawn fewer booksellers and retailers than last year. The post BookExpo and BookCon Announce Preliminary 2018 Attendance Figures appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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Jack Martin, a 23-year-old carpenter from Devon, has won this year’s Big Idea Competition with an idea based on a story he wrote in primary school. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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Orion Fiction has sold international rights to WattPad author Megan DeVos’ dystopian novel, Anarchy, in three "significant" five-figure pre-empts, and a further two territories across Europe. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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A debut novel about the 1957 publication of 'Dr. Zhivago,' called 'We Were Never Here,' has been acquired by Knopf's Jordan Pavlin after a 14-bidder auction. Pavlin called the buzzed-about title, by a recent grad of the MFA program at the University of Texas at Austin, a "literary page-turner." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-07 00:00:00 UTC ]
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The National Endowment for the Arts has announced its latest slew of Big Read grants, issuing more than $1 million in the form of 79 grants to organizations to host book-related projects from September 2018-June 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-06 00:00:00 UTC ]
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In a decision handed down late last week, Judge Alvin Hellerstein of the Southern District of New York denied a motion by an author requesting that a preliminary injunction be issued to prevent publication a number of books that include the word “cocky” in the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-04 00:00:00 UTC ]
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We spoke with a number of booksellers about their impressions of the show, and the titles they were most looking forward to grabbing at publishers’ booths. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Journalist Matt Cain’s novel, one of the fastest-funded in Unbound’s history, has won a six-figure film deal. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age
[ Advertising Age | 2018-05-05 00:00:00 UTC ]
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Simon & Schuster UK has signed a six-figure deal for two new novels from Catherine Isaac, with the first novel, A Blanket of Stars, scheduled for first publication in summer 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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Members of the book trade are supporting author Charles Sprawson with a fundraising iniative to raise money for care fees, as Vintage prepares to reissue his “cult swimming classic” Haunts of the Black Masseur. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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Pan Macmillan has acquired a further three titles in Peter James’ Detective Superintendent Roy Grace series in a seven-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2018-04-14 00:00:00 UTC ]
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Fierce bidding wars between publishers saw several big deals happen for politically charged novels at this year’s fair, as new books from Jeanette Winterson and Caitlin Moran were also revealed• What will you be reading next year? A roundup of London book fairFrom a distance, the only thing that... Continue reading at The Guardian
[ The Guardian | 2018-04-13 00:00:00 UTC ]
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HarperVoyager and Del Rey Books have signed for a fantasy trilogy from Demon Cycle author Peter V Brett in a "high six-figure" deal. Continue reading at The Bookseller
[ The Bookseller | 2018-04-12 00:00:00 UTC ]
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Sphere fiction publisher Catherine Burke has pre-empted The Whisper Network in a major deal, just 24 hours after submission. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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Juliet Mabey at Oneworld has won a five-way auction for Tayari Jones’ An American Marriage. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Our lives these days are increasingly shaped by data. But in his latest book, 'The Efficiency Paradox: What Big Data Can't Do', Edward Tenner documents how the futurist’s dream of a friction-free world has dimmed considerably. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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A few months ago Facebook implemented a big change in its algorithm that impacted what kind of content it would surface to users. In a move that sent shivers down the spines of media professionals, Facebook said it would de-prioritize publisher content in favor of posts between connections. For... Continue reading at Fast Company
[ Fast Company | 2018-03-30 00:00:00 UTC ]
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