Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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BBC Radio has appointed a literary agent for the first time to represent books deriving from its programmes - Luigi Bonomi of LBA. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Hot properties include titles from Ursula K. LeGuin, Masha Gessen, Tom Hanks, Joan Didion, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Literary agent Stephanie Barrouillet is preparing her rights list of French, Spanish and international children's books to showcase at the Bologna Book Fair The post Rights Watch: An Israeli Agency’s Picks for Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-23 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Litprom, the Society for Promotion of African, Asian and Latin American Literature, has chosen 10 titles from German and Swiss publishers. The post Dialogue Through Translation: Litprom’s Latest Translation Grants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-10 00:00:00 UTC ]
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Steven Hall, m.d. of science publisher IOP Publishing, is to join the Bloomsbury board as a non-executive director, replacing Faber m.d. Stephen Page, who stands down after three years. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Pearson intends to sell its 47% stake in Penguin Random House and will be issuing an "exit notice" to its joint venture partner Bertelsmann, which holds a majority 53% stake in the group. Bertelsmann has responded by saying it is "open" to increasing its share in the world’s biggest trade... Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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Faced with worse-than-expected results in its North American higher education publishing business, Pearson said this morning that it is putting its 47% stake in Penguin Random House up for sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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Management have moved to reassure staff and writers that selling the 47% holding will not affect business, but authors and agents express uneaseAuthors and staff have reacted cautiously to news that Pearson is to sell its stake in Penguin Random House (PRH), the world’s biggest publisher and... Continue reading at The Guardian
[ The Guardian | 2017-01-18 00:00:00 UTC ]
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As Sourcebooks acquires March 4th's Little Pickle canon of children's books, Idea Architects names London's Marsh Agency for worldwide translation rights. The post Industry Partnerships: Sourcebooks and March 4th, Idea Architects and Marsh Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
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Agents Juliet Mushens and Robert Caskie have formed their own agency: Caskie Mushens Ltd. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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Sarah Manning, formerly an agent at United Talent Agency, is joining the Bent Agency. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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Writers' Centre Norwich has been given the go ahead to develop the city's "historic" Dragon Hall, parts of which date to circa 1430, into the National Centre for Writing. Continue reading at The Bookseller
[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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Novelist Sarah Hall is to judge the 2017 Man Booker Prize for Fiction alongside travel writer Colin Thubron, literary critic Lila Azam Zanganeh, and artist Tom Phillips. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
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Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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Three independent publishers in Finland have jointly launched the Helsinki Literary Agency to represent their foreign rights The post Three Finnish Publishers Launch New Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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Evident in the rise of literary agencies at Guadalajara Book Fair, the road to international markets for Latin American writers is no longer just via Spain. The post At Guadalajara: Latin American Literary Agencies Gain Traction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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As the "fake news" controversy unfolds, regional publishers need to rise above the noise. The post The Latest in the Facebook “Friend or Foe” Debate appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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