Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Connect Books saw a 12% year-on-year rise for the 45-week period to 15th July 2017, with strong sales in UK and Wordery offsetting weaker sales in libraries. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Bertelsmann has agreed to buy a 22% stake in Penguin Random House that will generate about $1 billion for Pearson, which will still have a 25% stake in the trade publishing giant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
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Shares in the publishing firm rise after it says the sale will raise about $1bn (£776m). Continue reading at BBC News
[ BBC News | 2017-07-11 00:00:00 UTC ]
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Pearson has agreed to sell 22% of its stake in Penguin Random House (PRH) to co-shareholder Bertelsmann, valuing the publisher at $3.55bn (£2.76bn). The deal means Bertelsmann will increase its control over the publisher, owning a 75% stake, while Pearson will own the remaining 25%. The deal is... Continue reading at The Bookseller
[ The Bookseller | 2017-07-11 00:00:00 UTC ]
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Chester Investment Group has acquired a majority shareholding in independent publisher Urbane Publications. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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The BBC is forever playing around with new forms of storytelling, but its many experimental projects can be hard to keep track of. A 360-degree video might be published on YouTube and Facebook, for example, while an animated VR tale might launch firs... Continue reading at Engadget
[ Engadget | 2017-07-05 00:00:00 UTC ]
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Two more publishing companies sent the latest signal about the decline of the print media business this week. On Tuesday, Wenner Media announced the sale of its 25-year-old Men's Journal to American Media Inc. That followed the sale of Wenner's Us Weekly to AMI in March. The next day,... Continue reading at AdWeek
[ AdWeek | 2017-06-24 00:00:00 UTC ]
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Anheuser-Busch InBev has quietly moved into the digital publishing business with a series of investments in websites that cover beer culture and the rising craft beer industry. But the slow move by the nation's largest brewer into the editorial business is raising conflict-of-interest questions... Continue reading at Advertising Age
[ Advertising Age | 2017-06-07 00:00:00 UTC ]
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While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek
[ AdWeek | 2017-06-03 00:00:00 UTC ]
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Reports in Russia describe a 60-percent growth in ebook sales last year, and analysts say digital formats may grow at 30 to 50 percent for years to come. The post Russia’s Readers Raise the Digital Stakes Amid Falling Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
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Literary agent Nicola Barr has left Greene & Heaton after six years to join The Bent Agency. Continue reading at The Bookseller
[ The Bookseller | 2017-05-16 00:00:00 UTC ]
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"Publishers everywhere are looking for answers, but this is an area European publishers are leading." The post ‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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At India's Scroll.in, a report from Mridula Chari indicates that publishers are having to issue titles without ISBNs, as an inadequate system bogs down. The post India’s ISBN Agency Is Reported Mired in Delays, Books Published Without Identifiers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-27 00:00:00 UTC ]
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The Barcelona-based literary and film agency is celebrating its anniversary on April 23, during the Spanish city's annual literary celebration, Dia Sant Jordi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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Nosy Crow has recruited Clare Hall-Craggs as senior PR and media relations manager. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Bertelsmann has acquired a stake in Indian ed-tech company Eruditus Executive Education. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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In a smooth transition to its new Nielsen-partnered format, London Book Fair's flagship Quantum Conference leans on data, optimism, and conversation. The post At London Book Fair’s Quantum Conference: Stakes and Statistics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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The author promised to send a signed copy to the fan when the book is published. Continue reading at BBC News
[ BBC News | 2017-03-14 00:00:00 UTC ]
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For his forthcoming book, Walkaway, out in April, the bestselling author has devised a novel approach to selling the digital edition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-14 00:00:00 UTC ]
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