Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Deaver has written 37 novels, three collections of short stories, and dabbled in everything from folk music to an audio-only drama. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-09 00:00:00 UTC ]
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LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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‘Amazon demonstrated dazzling marketplace power,’ writes Mike Shatzkin, in what he presents as a new narrative on relations between the retailer and the Big Five. ‘Agency in 2010 Was a Strategy; By 2015 a Surrender’ By Porter Anderson, Editor-in-Chief | @Porter_Anderson n an interesting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-02 00:00:00 UTC ]
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Facebook knows everything about you, from who your friends and family are to what you like and where you’ve been. It even knows the posts you draft but never publish. Combine all that information with the power of the like button, which signals to Facebook that a post should be shared more... Continue reading at PC World
[ PC World | 2016-02-02 00:00:00 UTC ]
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The latest report from the Association of American Publishers has revealed adult book revenues in the US shot up 2.9% for the first three quarters of 2015 - and up more than 7% in September - while children's and YA takings for the period dipped slightly. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Retail therapy meets art therapy.Whether you call them lighthearted anxiety-relieving tools or regressive escapes from reality, coloring books for adults have become a full-fledged craze (and lucrative market for print publishers).Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-01-25 00:00:00 UTC ]
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The number of children in the UK who took part in The Reading Agency’s Summer Reading Challenge this year was down 2.8% on last year’s figure. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Pearson and Dow Jones have agreed to sell their stakes in Russian newspaper Vedomosti, before legislation restricting foreign ownership in Russia comes into force in the New Year. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
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Sale marks end of an era for former FT owner as it exits newspaper publishing business after selling its stake to Russian entrepreneur Pearson, which recently agreed to offload the Financial Times, and the publisher of the Wall Street Journal have sold off their stakes in Russian business... Continue reading at The Guardian
[ The Guardian | 2015-11-20 00:00:00 UTC ]
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There is a tale told in the annals of the superhero casting history books that Christopher Reeve won the role of Superman not with bold, overstated moments of Kryptonian super-strength, but with the simple act of removing his glasses. Continue reading at Stuff
[ Stuff | 2015-11-17 00:00:00 UTC ]
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Fiona O’Donoghue has joined The Reading Agency as the charity’s commercial and business director. Continue reading at The Bookseller
[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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Company reports that it is enjoying ‘phenomenal growth in a difficult market’Last week, we had consolidation by regional newspaper publishers. Now comes news of consolidation among regional news agencies. The expansionist Bristol-based SWNS has acquired National News in London, adding it to the... Continue reading at The Guardian
[ The Guardian | 2015-11-05 00:00:00 UTC ]
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Samsung's ATIV Book 9 series has mostly targeted Ultrabook buyers with lighweight, powerful and pricey models like the ATIV Book 9 Plus. However, the company's latest model, the ATIV Book 9 Pro is now suited for demanding users like gamers and grap... Continue reading at Engadget
[ Engadget | 2015-11-05 00:00:00 UTC ]
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In his newest book, "Crippled America," Donald Trump provides insights into how he uses the media to his advantage. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-11-05 00:00:00 UTC ]
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Microsoft’s November updates to the Surface Pro 4 and Surface Book appear to be designed to fix complaints that users have had about the screen flickering on both devices. According to Microsoft, the Surface Book received five updates, while the SP4 received four. The only difference is that... Continue reading at PC World
[ PC World | 2015-11-04 00:00:00 UTC ]
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Donald Trump is out with a new book that reads like a campaign manifesto, boasting success stories but offering few details on how he would implement his policy goals as president. But in the book,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-11-03 00:00:00 UTC ]
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Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek
[ AdWeek | 2015-10-30 00:00:00 UTC ]
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The current v-p at Grand Central Publishing, who's edited such bestselling authors as David Baldacci and Harlan Coben, will begin his new position as senior agent on November 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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Curtis Brown and Conville and Walsh are to host a Twitter based event dedicated to "de-mystifying" the publishing process for prospective authors, called Discovery Day Online. Following the literary agencies’ Discovery Days in 2012 and 2013, held at Foyles Charing Cross Road, Discovery Day... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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