Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Marion Duvert, previously senior editor at Editions du Seuil in Paris, is set to become foreign rights director at The Clegg Agency. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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Agent Patrick Walsh is to leave the agency he founded – Conville & Walsh – to set up on his own in Soho, taking authors such as Gaia Vince, Andrew Wulf and Tom Holland with him. Continue reading at The Bookseller
[ The Bookseller | 2016-06-11 00:00:00 UTC ]
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The Kate Nash Literary Agency has made two new appointments, recruiting a new associate agent in Imogen Howson and a new literary assistant in Tom Ashton. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Tribune Publishing, infused with a $70.5 million investment from billionaire Patrick Soon-Shiong, rejected Gannett's latest takeover offer, escalating the battle between the newspaper publishers.Gannett's revised proposal is "clearly inadequate" to control the owner of the Los Angeles Times and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-24 00:00:00 UTC ]
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At the ABA town hall, booksellers raised a range of issues, from paying a living wage to whether cover prices should be removed from books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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The Frankfurt Book Fair (FBF) has taken a majority shareholding in global rights and licensing trading platform, IPR License Ltd. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Will loyal fans of ebooks be willing to pay tablet prices for dedicated e-readers? Amazon is about to find out. Continue reading at Stuff
[ Stuff | 2016-04-14 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Japanese manga publisher Kadokawa has taken a 51% stake in Hachette's manga imprint. Kodakawa plans to turn the imprint into Yen Press LLC, a joint venture between the two publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Granta has signed A Florence Diary, the latest novel from the "much-loved and revered" author Diana Athill. Continue reading at The Bookseller
[ The Bookseller | 2016-04-09 00:00:00 UTC ]
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Senior reviews editor Peter Cannon recommends 'Latest Readings' by Clive James, a collection of short literary essays written after James was diagnosed with terminal leukemia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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Hot properties include titles from Lisa Scottoline and Iris Johanson, a story collection inspired by Edward Hopper, a return to Twin Peaks via its co-creator Mark Frost, Tom Wolfe’s newest, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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Bertelsmann chief executive Thomas Rabe has said he would "feel comfortable" owning between 70-75% of Penguin Random House in the future. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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German media group reiterates plan to increase stake to 70-75% as full-year core profits climb 4.7%Bertelsmann has reported a 4.7% rise in full-year core profit and reiterated its plan to raise its stake in Penguin Random House, the book publisher which helped to drive the earnings increase. The... Continue reading at The Guardian
[ The Guardian | 2016-03-22 00:00:00 UTC ]
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When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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The high court could soon decide whether to review long-running case over Google’s library scanning program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
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Harry Potter fans in Native American communities are disappointed with the depiction of their cultures and history in the British novelist's latest stories. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-12 00:00:00 UTC ]
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