Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Publisher Booth-Clibborn is publishing Charles Saatchi’s latest book in December. Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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Oprah Winfrey’s endorsement was once enough to boost books to bestseller lists and send sales soaring of products dubbed her “favorite things.”Now Weight Watchers International Inc. is counting on that influence to propel its waning weight-loss brand past the competition of free diet and fitness... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-20 00:00:00 UTC ]
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Describe your role It’s my job to support the authors I represent through the whole publishing process. This includes everything from working with them editorially and pitching their work to editors, to negotiating contracts on their behalf. What do you like best about your role? As a brand... Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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In France, literary agency L’Autre Agence hopes to change the country's negative attitude toward literary agents with hard work and a list of great authors. The post L’Autre Agence Fights to Change the Image of Literary Agents in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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German publisher Axel Springer (SPRGn.DE) may want to increase its current 7 percent stake in U.S. news website Business Insider, German Manager Magazin reported on Thursday. Citing unnamed financial sources, the magazine said the publisher of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-18 00:00:00 UTC ]
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Claire Cartey and Penny Holroyde have teamed up to launch a new agency for authors and illustrators of both adult and children’s books. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Pearson is to keep its stake in Penguin Random House until at least 2017, its c.e.o. John Fallon has said. The company owns 47% of the publishing company, with the other 53% owned by Bertelsmann. In an interview with Bloomberg TV Fallon said it was “unlikely” that Pearson would exercise its... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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Connect Books has bought the remaining 49% stake in Wordery to become the sole owners of the retailer. Wordery – an online bookseller – was established in October 2012 as a joint enterprise between Connect Books, which owned a 51% stake, and former Book Depository IT director Will Jones and... Continue reading at The Bookseller
[ The Bookseller | 2015-09-14 00:00:00 UTC ]
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The Reading Agency has presented a report to Downing Street showing that 92% of participants in its Reading Ahead challenge felt more confident about reading after taking part. The charity presented its findings into the impact of Reading Ahead, which was known as the Six Book Challenge from... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Quick Reads is set to become one of the The Reading Agency’s programmes after the two charities have decided to work together. Cathy Rentzenbrink, project director of Quick Reads, told The Bookseller she is very excited about the partnership. “All the work we now do will have a greater impact.... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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First of all, Anthony Horowitz may be a bestselling author in England, but he's not Ian Fleming. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-02 00:00:00 UTC ]
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Faber saw a drop in turnover for the year ending March 2015, with a significant increase in its operating loss from the 12 months previous. The publisher’s turnover was £15.9m, down 1.8% from £16.2m the year before. Faber made an operating loss of £813,000, up from £5,000 in the 12 months to... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Swedish literary agency Salomonsson has signed Carl-Johan Forssén Ehrlin, the author of the chart-topping self-published picture book The Rabbit Who Wants to Fall Asleep. The book, which Ehrlin created to help parents lull their children to sleep, is currently the second biggest-selling title... Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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Mark Mills, owner of the Plum Pudding Illustration Agency, and former Bloomsbury editor Fiz Osborne, are setting up a new children’s literary agency. Plum Literary will be based in Reigate, Surrey, and cater for writers for all kinds of children’s books, from picture books to YA. Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Beautiful Lego: Wild! is a journey from the smallest bacteria to sweeping natural vistas, all made from the colorful toy bricks.Just as The Lego Movie taught us, creativity with the colored plastic blocks shouldn't be limited to following set instructions to build preconceived scenes. The proof... Continue reading at Fast Company
[ Fast Company | 2015-08-20 00:00:00 UTC ]
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Cristóbal Pera, the former Editorial Director of Random House Mondadori Mexico, will join The Wylie Agency and launch The Wylie Agency España. The post Cristobal Pera to Launch Wylie Agency España appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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Cristóbol Pera, the former Editorial Director of Random House Mondadori Mexico, will will join The Wylie Agency and launch The Wylie Agency España. The post Cristobol Pera to Launch Wiley Agency España appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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Existing shareholder Exor increases its holding from 4.7% to 43.4% to become the largest single shareholder in the publishing groupPearson has sold its 50% stake in the Economist Group, publisher of the Economist newspaper, to existing shareholders for £469m in cash.The deal, a fait accompli... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
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Publishing group Pearson says it has agreed to sell its 50% stake in the Economist Group for £469m. Continue reading at BBC News
[ BBC News | 2015-08-12 00:00:00 UTC ]
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