Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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The Reading Agency is hoping to maintain participant numbers in this year’s Summer Reading Challenge, the theme of which is The Beano. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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Media attacks on Maryam Pougetoux show how Muslim women are prevented from engaging in French public life“She wears a particular veil that covers all her hair, the neck: a hijab”. Last Tuesday on French TV two men – a pundit, Thomas Legrand, and celebrity host, Yann Barthès – described in detail... Continue reading at The Guardian
[ The Guardian | 2018-05-28 00:00:00 UTC ]
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The lack of information regarding pre-publication review policies at various government agencies raises First Amendment questions, the plaintiffs say. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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Review: A large comfy leather sofa, persian rug, bland painting and shelves of books make up the set of Remuera housewife Deb's life and an updated version of Roger Hall's 1999 one-woman play The Book Club, showing at Auckland's PumpHouse Theatre. Continue reading at Stuff
[ Stuff | 2018-05-11 00:00:00 UTC ]
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Anwen Hooson, co-founder and former co-managing director of Riot Communications, is launching the Bird Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2018-05-10 00:00:00 UTC ]
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Playwright Roger Hall, 79, has updated the script - and books - of his 1999 off-beat romantic comedy The Book Club for a 2018 audience and a season at Takapuna's PumpHouse Theatre Continue reading at Stuff
[ Stuff | 2018-05-04 00:00:00 UTC ]
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The Good Literary Agency has made two new hires, Nicola Chang, of Aitken Alexander Associates and Arzu Tahsin, former publishing director of Weidenfeld & Nicolson. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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At a special ceremony during the Bologna Book Fair, Macmillan and 21st Century Publishing Group celebrated a new rights deal for Chinese author Cao Wenxuan's book, 'Summer'. The post Macmillan Buys US Rights to Cao Wenxuan’s Latest Book from 21st Century Publishing Group appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-27 00:00:00 UTC ]
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This year American agents will be carrying bags filled with literary debuts as well as works by bestselling authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently,... Continue reading at AdWeek
[ AdWeek | 2018-03-22 00:00:00 UTC ]
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Stung by Facebook’s pushes for Instant Articles, live video and Watch, news publishers are unwilling to bend over backward for the company's latest pitch. The post ‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Two Presidents, the sexiest man alive, and Thor engage readers the most in the latest GfK MRI readership study. The post Four Magazines Share Top Rank in Latest Readership Study appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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National Book Award–winning author Sherman Alexie has been anonymously accused of sexual and general misconduct by members of the Native American writing community and others in the writing world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-28 00:00:00 UTC ]
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The Lindsay Literary Agency is sponsoring a scholarship place for an "under-represented" writer of children's fiction at the Winchester Writers’ Festival 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-02-21 00:00:00 UTC ]
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Fred Santarpia, Conde Nast's chief digital officer, discussed the publishing giant's paywall strategy, e-commerce plans and more. The post More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-02 00:00:00 UTC ]
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Former Simon & Schuster executive director Kerr MacRae has launched a literary agency and creative productions business, presenting himself as “London publishing’s first literary producer” with two major deals already secured. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
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ICM Partners has acquired the Sagalyn Agency, a Washington, D.C.–based literary agency, following a four-year partnership between the two firms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Fatherly COO Michael Wertheim discussed the fallout from Facebook’s latest algorithm changes for publishers, diversification of traffic sources and more. The post ‘Reach does not equal revenue’: A Digiday+ Slack town hall with Fatherly COO Michael Wertheim appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-19 00:00:00 UTC ]
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