Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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The micropublishing venture launched in late 2017 focuses on quirky literary works written solely by authors based in the Miami area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Bonnier Zaffre's head of PR, Emily Burns, is leaving the company on 9th February 2018 to open her own PR and communications agency, BrandHive. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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The last time the Supreme Court took a hard look at how to impose sales taxes on home shopping, it was the era of mail-order catalogs — “before Amazon was even selling books out of Jeff Bezos’ garage,” lawyers recently told the justices. In 1992, the high court upheld a constitutional rule that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-05 00:00:00 UTC ]
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Nikesh Shukla and Julia Kingsford's new literary agency, The Good Agency, dedicated to championing under-represented voices in publishing, is receiving a grant for over half a million pounds from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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The £580,000 Arts Council England funding will support new initiative to find and develop black and minority ethnic, disabled and LGBTQ writersA new literary agency, which aims to discover “the next generation of diverse writers” and “blow open the pipeline” for them, is being launched by the... Continue reading at The Guardian
[ The Guardian | 2017-12-21 00:00:00 UTC ]
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After handling Shanghai International Children's Book Fair's management for five years, Reed Exhibitions Greater China says 'the time has come to move on.' The post China: Reed Exhibitions Exits Shanghai’s Book Fair, and Our Latest Bestsellers List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-20 00:00:00 UTC ]
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A long-anticipated merger between the Higher Education Academy (HEA), the Equality Challenge Unit (ECU) and the Leadership Foundation for Higher Education (LFHE) has been confirmed. Continue reading at The Bookseller
[ The Bookseller | 2017-12-19 00:00:00 UTC ]
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Michael Joseph editor Eve Hall is moving to Hodder & Stoughton to take up a new position as commissioning editor, crime and thriller. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager... Continue reading at AdWeek
[ AdWeek | 2017-12-15 00:00:00 UTC ]
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The agency, formed by three publishing houses, this year has captured both the 'adult' Finlandia Prize and the junior prize in children's literature. The post Helsinki Literary Agency Authors Win Both the Finlandia Prize and the Junior Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-13 00:00:00 UTC ]
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The art and design title will become a joint venture between Adam Sandow and its founders, Hudson News moguls Lisa and James Cohen. The post Sandow Acquires Stake in Galerie Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-13 00:00:00 UTC ]
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Fresh figures have shown the scale of library closures in Great Britain continues unabated, with 105 closed in the UK last year. Continue reading at The Bookseller
[ The Bookseller | 2017-12-11 00:00:00 UTC ]
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The recently-launched Ruppin Agency has struck an agreement with The Marsh Agency to handle translation rights. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Following Barnes & Noble's disappointing financial performance for the second quarter ended October 28, 2017, company chairman Len Riggio bought 1 million shares of company stock, raising his stake in B&N to 19.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
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David Higham Associates (DHA) has bought Laura Cecil's agency as she prepares to retire. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Matthew Littleford is to become the chair of The Reading Agency following Liz Cleaver's 10-year stint. Continue reading at The Bookseller
[ The Bookseller | 2017-12-01 00:00:00 UTC ]
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Literary agent Molly Ker Hawn has been appointed director of The Bent Agency UK. Continue reading at The Bookseller
[ The Bookseller | 2017-11-18 00:00:00 UTC ]
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Charlie Brotherstone, literary agent at Ed Victor Ltd, is opening his own agency. Continue reading at The Bookseller
[ The Bookseller | 2017-11-15 00:00:00 UTC ]
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The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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Grey, the incumbent creative agency, was participating, and so was Grey's parent company WPP.The win comes a few weeks after Laundry Service signed a deal with ESPN to collaborate on branded digital content and original programming for the sports giant's advertisers and a day after Ad Age... Continue reading at Advertising Age
[ Advertising Age | 2017-10-31 00:00:00 UTC ]
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