Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Pan Macmillan has teamed up with The Pool and digital book club The Pigeonhole to offer readers of Kate Morton’s sixth novel a shared reading experience, culminating in a live event. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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The Basketball Hall of Fame will honor Andrew Bernstein with the Curt Gowdy Award for print media excellence, recognizing far more than just his decades of work as the Southern California-based official team photographer of, among other teams, the Lakers, Clippers and Sparks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-04 00:00:00 UTC ]
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Multimedia publisher OWN IT! has launched a literary agency arm, signing author Courttia Newland as its first client. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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A literary agency in Turkey is calling on publishers and agents around the world to support the country's book trade with their "understanding" following the economic crisis and fall of the lira. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
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Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate
[ Slate | 2018-08-14 00:00:00 UTC ]
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Even if you skipped the requisite Cipriani bellinis at Ad Age's annual Women to Watch luncheon Thursday (deadlines ruin all my fun), it was all you could do not to happy-cry and emotional-cry in the course of two minutes.Among the 24 honorees were McDonald's Canada CMO Antoinette Benoit; HP... Continue reading at Advertising Age
[ Advertising Age | 2018-08-11 00:00:00 UTC ]
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Penguin Random House UK has reported an increase in the percentage of its new hires who identify as BAME, LGBTQ and with a disability in 2017 in its latest Creative Responsibility Report, setting out progress towards its 2020 goals and pledge to "reflect UK society by 2025". Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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The Schottenfeld Management Corp. has acquired over 4.1 million shares of Barnes & Noble and says in a filing that it has already talked to the retailer about actions it can take to improve shareholder value. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: On Saturday, Fiat Chrysler... Continue reading at Advertising Age
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
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Ben Dunn is the latest senior figure to leave Bonnier Publishing after resigning as managing director of its Kings Road Publishing imprint with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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Charlotte Robertson, sales and marketing director and paperback publisher at Faber, is to leave the company to become managing director of a new literary agency in association with Arlington Management. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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Literary agent Alice Williams has left David Higham Associates after 10 years to launch her own agency. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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The Gladiator actor will play Batman's nemesis in a film exploring the comic book villain's origins. Continue reading at BBC News
[ BBC News | 2018-07-11 00:00:00 UTC ]
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Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-10 00:00:00 UTC ]
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Barnes & Noble's sudden firing of its CEO after only 14 months on the job dealt another setback to the embattled book seller as it struggles against stiffer competition from Amazon.The sudden vacancy at the top leaves Barnes & Noble treading water while it looks for a new leader, says... Continue reading at Advertising Age
[ Advertising Age | 2018-07-05 00:00:00 UTC ]
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The Asia Literary Agency has appointed editor and scout Thalia Suzuma as an agent. Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
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The recipient of the National Medal for the Arts, whose poetry and prose meditated on rural life and mortality, died in his home in Wilmot, N.H., on June 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-25 00:00:00 UTC ]
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ABA CEO Oren Teicher urged booksellers to push American publishers to debut the centralized web-based invoicing program Batch, Josh Cook of Porter Square Books made a forceful declaration for booksellers to be more politically engaged, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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