Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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When Baltimore Mayor Catherine Pugh defended selling her “Healthy Holly” books to the University of Maryland Medical System, she made one specific claim that touched off concern at City Hall. Pugh told The Baltimore Sun on March 20 that she had not sold her books beyond those she provided to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-30 00:00:00 UTC ]
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Ad Age just produced its 75th annual Agency Report, so we dug through the archives to see how the agency business has (and has not) changed. The result is an agency timeline capturing highlights from 1945, when we published the first Agency Report, to 2019. The timeline shows the rocket growth... Continue reading at Advertising Age
[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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The Reading Agency is challenging people to ditch their phones and rebuild their reading habits to mark World Book Night. Continue reading at The Bookseller
[ The Bookseller | 2019-04-23 00:00:00 UTC ]
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Rigoberto González’s recent book of poetry, "The Book of Ruin," has a dark core. “It’s an apocalyptic narrative,” González tells The Times in a video interview. “I’m imagining the end of the world: climate change, all of the different damage that we’ve done to this world. I’m exploring the ways... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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Anne Sarrag, head of children’s reading at The Reading Agency and founder of the Summer Reading Agency, is stepping down from her post to pursue a freelance career. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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Bumble this month launched its first foray into print and announced a new partnership with actress and entrepreneur Priyanka Chopra Jonas. The woman-first dating app now has a magazine, which the company is publishing with New York-based Hearst Magazines Corp. Fashion entrepreneur and model... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-04-10 00:00:00 UTC ]
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If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to... Continue reading at Advertising Age
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
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The US actor is praised for his "unique" take on the villainous comic book character. Continue reading at BBC News
[ BBC News | 2019-04-03 00:00:00 UTC ]
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Enthuse Group, a specialist international publishing firm, has announced the acquisition of a 51% stake in AA Media Ltd. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Children’s literary agency The Bright Agency is launching a literary list, led by director Arabella Stein. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Zaffre has bought two new novels from Stacey Halls as TV rights for her debut, The Familiars, have been snapped up. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Amelia Hodgson has been promoted to rights agent, a year after joining The Bent Agency (TBA). Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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Amazon unveiled the latest model of its popular Kindle e-reader Wednesday, the first version of the device with a front light that costs less than $100. The new Kindle, priced at $89.99, is one-third of an inch thick and weighs 6 ounces, making it easy to use with one hand, Amazon said. But the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-21 00:00:00 UTC ]
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Jared Harper made four straight free throws over the final 31 seconds to help Auburn clinch an 84-80 victory over No. 5 Tennessee on Saturday in the regular-season finale at Auburn, Ala. The Tigers (22-9, 11-7 Southeastern Conference) collected their fourth straight win and biggest of the season... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-10 00:00:00 UTC ]
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Hayley Steed has been promoted to literary agent less than three years after joining the Madeleine Milburn Literary, TV & Film Agency as an assistant. Continue reading at The Bookseller
[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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Canongate will publish Stephen Hall's new book, Maxwell's Demon, in February 2020, with a six-figure pre-empt in the US. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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People keep saying that it would never get past the censorious new generation, rather forgetting its arduous struggle to be printed in the 1950sIf millennials are currently aged between the ages of 22 and 36, I am one, albeit somewhere in the upper echelons – and I am also a publisher. And so I... Continue reading at The Guardian
[ The Guardian | 2019-03-08 00:00:00 UTC ]
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The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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