Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Charlotte, N.C.-based private equity firm Falfurrias Capital Partners has acquired a majority stake in Industry Dive, the seven-year-old B2B media company whose online verticals span 19 different sectors including banking, construction, retail and supply chain. Contacted via email, Industry... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 16:26:03 UTC ]
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Ahead of CNN’s climate-focused town-hall marathon, which took place across seven hours last night and featured 10 Democratic presidential candidates back to back, Emily Tamkin, CJR’s public editor for CNN, had some advice for the network. The moderators, Tamkin said, should take it as given that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-09-05 11:55:57 UTC ]
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Skincare expert Hanna Sillitoe's latest book will be published by Octopus imprint Kyle Books. Continue reading at The Bookseller
[ The Bookseller | 2019-09-01 15:48:45 UTC ]
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Transworld will publish a second book by Jason Fox, author and star of the Channel 4 series "SAS Who Dares Wins", about resilience under pressure. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 20:00:21 UTC ]
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HarperCollins’ Tom Killingbeck is joining Viking as editorial director as Jack Ramm leaves the PRH imprint to set up an editorial services company. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 12:08:27 UTC ]
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The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its executive team, Folio: has learned. The lone holdover on a five-person C-suite that has now entirely... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 18:08:05 UTC ]
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Jonathan Cape will publish a book by author Ben Rawlence about what trees can "tell us about the future of our planet”. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 08:10:32 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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Thriller writer Araminta Hall is moving from PRH to Orion Fiction in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 11:43:46 UTC ]
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Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age
[ Advertising Age | 2019-08-01 02:15:00 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find new literary agency alerts in this post. List will be updated regularly. The post New Literary Agency Alerts by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-31 16:00:08 UTC ]
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Literary agent alerts (this one with Heather Carr of The Friederich Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Heather Carr of The Friederich Agency by Robert Lee Brewer appeared first... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-30 11:00:02 UTC ]
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Hodder & Stoughton has signed a collection of work from 21-year-old poet, model and Instagram star Sonny Hall. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 00:15:30 UTC ]
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Literary agent alerts (this one with Gail Fortune of The Talbot Fortune Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Gail Fortune of The Talbot Fortune Agency by Robert Lee Brewer... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-23 15:00:43 UTC ]
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Indie press Open Pen and Newham Bookshop are joining forces to host a fundraiser for the homeless in East London. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 07:47:05 UTC ]
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Hodder has unveiled striking new covers for four classic Stephen King novels to coincide with the horror master’s new novel The Institute. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 17:43:28 UTC ]
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Literary agent alerts (this one with Bibi Lewis of the Ethan Ellenberg Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Bibi Lewis of the Ethan Ellenberg Literary Agency by Robert... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-16 10:48:03 UTC ]
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Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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