Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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French literary agency Astier-Péche announces in Frankfurt their representation of Mohamed Leftah's estate and sold English rights to Other Press. The post Astier-Pécher Literary Agency Acquires Rights to Moroccan Author Mohamed Leftah’s Estate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-17 07:15:12 UTC ]
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Penguin Press has snapped up the latest book from George Monbiot in a "major deal". Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 17:00:27 UTC ]
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Park Pictures has signed director Jaci Judelson for U.S. commercial and worldwide representation. Judelson's Gatorade “Sisters in Sweat” spot starring Serena Williams won a Cannes Lion, two Clios and a One Show award in 2018. She has also directed spots and branded films for the likes of... Continue reading at Advertising Age
[ Advertising Age | 2019-10-16 14:14:29 UTC ]
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Catherine Cho will join the Madeleine Milburn Literary, TV & Film Agency as an additional agent in the adult fiction and non-fiction department later this month. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 16:05:38 UTC ]
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Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
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HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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Jeffrey Archer, Marian Keyes and Stacey Halls were among the authors at this year's Bertrams Christmas conference which saw Abingdon indie Mostly Books win bookshop of the year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 10:31:00 UTC ]
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Louv’s new book, 'Our Wild Callings,' is about our relationship to the wildlife around us. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Literary Agent Jesseca Salky opens her own literary management company in New York, and Toronto's Wattpad announces a deal with Wise in Rio. The post Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-26 06:37:07 UTC ]
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Alison Bechdel, Mike Mignola and five contributors to Mad Magazine will be honored at the Harvey Awards at New York Comic Con next week. Continue reading at The New York Times
[ The New York Times | 2019-09-25 20:30:04 UTC ]
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Books by Stacey Halls, Anthony Horowitz and Oyinkan Braithwaite are among the six novels in this autumn’s picks for the Richard and Judy Book Club. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 04:30:56 UTC ]
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The Third Age of Oprah’s Book Club began in earnest this morning as the beloved former talk show host and literary tastemaker revealed her first new selection in almost a year: Ta-Nihisi Coates’ debut novel, The Water Dancer. Making the announcement alongside Coates on CBS This Morning earlier... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-23 16:47:13 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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In Cruz Smith’s ninth Arkady Renko novel, 'The Siberian Dilemma,' the investigator travels into the frozen depths of Siberia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Merman, the production company founded by actor and writer Sharon Horgan, has formed a joint venture partnership with the talent and literary agency Independent Talent Group (ITG) to exclusively produce advertising and branded content. ITG is taking an equity stake within Merman London and will... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 13:57:25 UTC ]
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Amaryllis Fox shares details of her former job, but the CIA hasn’t approved her book yet. Continue reading at The Washington Post
[ The Washington Post | 2019-09-11 10:00:00 UTC ]
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The streaming, publishing, and distribution platform offering online global access to anime, manga, and other Asian pop content, has acquired a majority interest in Viz Media Europe Group, a key distributor of manga and anime in Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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