Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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International Literary Properties, an estate management firm formed late last year with headquarters in London and New York, has acquired 12 literary estates, including those of Evelyn Waugh and Georges Simenon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
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It’s the kind of timing a publisher dreams of. Less than one week out from its U.S. release, latest Irish literary phenom Naoise Dolan’s debut novel Exciting Times (Ecco, June 2) has been optioned for TV. Yes, following a hugely successful release in the UK and Ireland back in April, when it... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
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Puffin has revealed The Deep End, the 15th book in Jeff Kinney's bestselling Diary of a Wimpy Kid series, is to be released on 27th October. Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 21:47:51 UTC ]
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Sophie Bradshaw, former non-fiction publisher at The History Press, has launched a new literary agency and editorial consultancy, drawing on her 17 years’ experience in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-05-21 08:11:42 UTC ]
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Quercus is publishing Five Go Absolutely Nowhere, the latest title in its Enid Blyton for Grown-Ups series, inviting readers to join George, Dick, Anne, Julian and Timmy the Dog as they go into lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 02:11:23 UTC ]
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#grown-ups series
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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“Old Lovegood Girls” is a richly layered novel based on a lifetime of reflection on friendship and storytelling. Continue reading at The Washington Post
[ The Washington Post | 2020-05-05 15:32:45 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Bookstore Shocked Fans and Boosted... Continue reading at AdWeek
[ AdWeek | 2020-05-01 10:45:39 UTC ]
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Vivendi, parent company of French publisher Editis, has acquired 10.6% of Lagardère. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 10:26:48 UTC ]
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David Vigliano has bought back the assets of his eponymous literary agency from Y Entertainment Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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Faber has acquired nature writer and novelist Melissa Harrison's latest book, The Stubborn Light of Things. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 06:16:34 UTC ]
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The Madeleine Milburn Literary Agency is launching a six-month mentorship programme for aspiring authors. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 22:15:47 UTC ]
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In her new book of essays, the Morrocan American novelist asks what it truly means to be an American. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Niki Chang is leaving The Good Literary Agency (TLGA) to join David Higham Associates (DHA) in April as a literary agent. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 09:01:20 UTC ]
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Simon & Schuster has become the third Big Five publisher to say it will not attend this year's BookExpo and BookCon events set for New York City July 22-26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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Jamie Oliver has revealed the cover for his latest cookbook, 7 Ways, which will offer new takes on supermarket staples. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 06:26:08 UTC ]
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I SIT WITH María Lynch and Sandra Pareja in the sixth-story office of Casanovas & Lynch, a literary agency in the Gràcia neighborhood of Barcelona. Lynch is a partner at the agency, Pareja does foreign rights, and both of them are also literary agents. We talk about the many roles an agent... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-03-06 13:30:42 UTC ]
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