Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
News tagged with:
#steph curry
#senior vp
#global cmo
The Reading Agency has been given £3.5m as part of a government £7.5m funding package to tackle loneliness over the winter period. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 14:30:12 UTC ]
More news stories like this | News stories tagged with:
#reading agency
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
More news stories like this | News stories tagged with:
#i-hsien sherwood
#adrianne pasquarelli
#buddhist monk
#staying safe
#@adage
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with:
#digiday awards
#tumultuous year
#martin agency
#modern history
#digital media
This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with:
#digiday awards
#tumultuous year
#martin agency
#modern history
#digital media
The planned merger of Penguin Random House and Simon & Schuster may be global but it's bad for books both foreign and domestic. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-12-04 19:25:12 UTC ]
More news stories like this | News stories tagged with:
#planned merger
#simon schuster
#penguin random house
Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
More news stories like this | News stories tagged with:
#digital media
Ruth Hogan is publishing her fourth novel with Two Roads in April 2021, Madame Burova—a story of community, love and friendship set in Brighton and spanning over 50 years. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 16:42:42 UTC ]
More news stories like this | News stories tagged with:
#ruth hogan
A foreign rights consultancy agency launched during the first UK lockdown has managed to expand during the second. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 02:20:22 UTC ]
More news stories like this |
When Meryl Halls took over as managing director of the Booksellers Association in April 2018, she wondered what would define her time at the top of the trade body. “My predecessor Tim Godfray’s signature thing was keeping VAT off books, and he was very proud of that. I’ve had a bloody global... Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 21:12:32 UTC ]
More news stories like this | News stories tagged with:
#meryl halls
#trade body
#booksellers association
As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with:
#buy huffpost
#minority stake
#ad platform
#digital media
Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
More news stories like this | News stories tagged with:
#buy huffpost
#verizon media
#media arm
#digital media
Bonnier Books has acquired a majority stake in Norwegian publishing group Strawberry Publishing AS. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 01:57:40 UTC ]
More news stories like this | News stories tagged with:
#bonnier books
#majority stake
#bonnier
Set aside 24 hours to listen to Follett’s prequel. Other great new audiobooks: “Shuggie Bain” and “His Only Wife.” Continue reading at The Washington Post
[ The Washington Post | 2020-11-17 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#ken follett
#latest epic
#shuggie bain
New retail website Bookshop.org has been hailed as a “game-changer” by Booksellers Association m.d. Meryl Halls while its founder has said more features are on the way. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:40:54 UTC ]
More news stories like this | News stories tagged with:
#meryl halls
#booksellers association
#bookshop
Mirror Books has acquired the "tough and touching" story Living Our Best Lives: Cannon Hall Farm by the Nicholson family and Nicole Carmichael. Continue reading at The Bookseller
[ The Bookseller | 2020-11-11 13:20:33 UTC ]
More news stories like this | News stories tagged with:
#mirror books
The newly launched Liverpool Literary Agency has signed its first deal, signing Jack Byrne with Northodox Press, a publisher "catering to readers of crime fiction with the authentic voice of northern England". Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 13:52:09 UTC ]
More news stories like this | News stories tagged with:
#crime fiction
#literary agency
HarperCollins saw global sales increase 13% year on year in the latest quarter, with EBITDA rocketing 45%, partly thanks to a surge in digital spending. Continue reading at The Bookseller
[ The Bookseller | 2020-11-08 20:58:09 UTC ]
More news stories like this | News stories tagged with:
#latest quarter
#harpercollins
Hardie Grant is to publish Romy Gill's second cookbook, On The Himalayan Trail: Recipes and Stories from Kashmir to Leh, in April 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 14:24:16 UTC ]
More news stories like this | News stories tagged with:
#latest cookbook
#hardie grant
#cookbook
Children's publisher Knights Of is partnering with The Reading Agency for this year's Winter Mini Challenge programme encouraging youngsters to keep up their reading during the winter holidays. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 15:42:21 UTC ]
More news stories like this | News stories tagged with:
#publisher knights
#reading agency
#winter holidays
#children's publisher
Miriam Margoyles is to narrate the audiobook of Catherine Bruton's latest middle-grade novel, Another Twist in the Tale. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 15:31:19 UTC ]
More news stories like this | News stories tagged with:
#latest audiobook
#latest middle-grade
#audiobook