What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And Facebook and Instagram, which the social network owns, want more brands trying them out as it quietly introduces advertisers to the potential of this half-video, half-photograph style, according to digital marketing insiders. "You're going to start seeing a ton of these on Facebook," said one advertising executive who has seen a guide produced by Facebook for marketers called "Hacking Facebook Autoplay." Cinemagraphs have been around for a few years, made popular by two artists well-known in ad circles, Kevin Burg and Jamie Beck. The format is a type of GIF, a photo in which only a piece of the image is subtly moving. As winter descends upon us I look forward to the spring, the thawing of ideas, the emergence of beautiful florals and that mossiness of the forest damp from the melting snow. #bbalenciaga #cinemagraph A video posted by Jamie Beck (@annstreetstudio) on Dec 10, 2014 at 2:29pm PST The style has been used in ads on Tumblr created by Burg and Beck, and now Facebook is giving it a whirl. "Because of autoplay, brands need to be doing more with this stuff," the ad exec noted. "This is something that plays out with motion in... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-10 00:00:00 UTC ]
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Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their... Continue reading at AdWeek
[ AdWeek | 2013-05-13 00:00:00 UTC ]
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Dubai's Rufoof e-bookseller offers 5,000 titles in Arabic and has attracted 100,000 users, 50% from Saudi Arabia, starting with free Islamic titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews
[ Betanews | 2013-03-27 00:00:00 UTC ]
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Flipboard latest update democratizes content curation on the service, introduces search, and provides integration with Etsy. With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in... Continue reading at Fast Company
[ Fast Company | 2013-03-27 00:00:00 UTC ]
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A start-up is hoping to create a new digital publishing platform for independent authors that... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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This one's coming straight from the horse's mouth. Amazon is acknowledging a "known issue" with version 3.6.1 of its Kindle app for iOS -- the company is recommending that current users avoid the latest update, which hit the App Store today. According to TUAW, the new version may completely... Continue reading at Engadget
[ Engadget | 2013-02-27 00:00:00 UTC ]
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When you buy an ebook from Amazon, it's yours, right? Technically speaking, Amazon is merely licensing the book to you. And the company can, seemingly on a whim, close your account and delete all your books. This isn't likely to happen, but it gives me pause. Indeed, it makes me want to back up... Continue reading at PC World
[ PC World | 2013-02-19 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Bloomsbury Children’s has acquired two books in a teen series set in a sports school by... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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