What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And Facebook and Instagram, which the social network owns, want more brands trying them out as it quietly introduces advertisers to the potential of this half-video, half-photograph style, according to digital marketing insiders. "You're going to start seeing a ton of these on Facebook," said one advertising executive who has seen a guide produced by Facebook for marketers called "Hacking Facebook Autoplay." Cinemagraphs have been around for a few years, made popular by two artists well-known in ad circles, Kevin Burg and Jamie Beck. The format is a type of GIF, a photo in which only a piece of the image is subtly moving. As winter descends upon us I look forward to the spring, the thawing of ideas, the emergence of beautiful florals and that mossiness of the forest damp from the melting snow. #bbalenciaga #cinemagraph A video posted by Jamie Beck (@annstreetstudio) on Dec 10, 2014 at 2:29pm PST The style has been used in ads on Tumblr created by Burg and Beck, and now Facebook is giving it a whirl. "Because of autoplay, brands need to be doing more with this stuff," the ad exec noted. "This is something that plays out with motion in... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-10 00:00:00 UTC ]
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Penton's New Hope Natural Media is unveiling data and insights subscription tools as it tries to reach new entrants into the natural products market and deepen engagement with existing players. The company has launched a manufacturer incubator resource, Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
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If you've ever written "poo" instead of "pool" or "duck" instead of, er, "suck" in your Facebook status updates, then we've got good news for you. At long last, you can finally edit your post after it's been published, a feature that was previously only reserved for the comments. As you can see... Continue reading at Engadget
[ Engadget | 2013-09-27 00:00:00 UTC ]
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Facebook’s website and its Android app now will allow users to make changes to posts after they have been published. iOS users, coming soon for you. Continue reading at PC World
[ PC World | 2013-09-27 00:00:00 UTC ]
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Facebook users, rejoice: You can now edit posts after they've been published. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-27 00:00:00 UTC ]
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Word-of-mouth has long been a driver of small business success (and failure), and these days it takes the form of online customer reviews. But the relative anonymity provided by the Web has added a new wrinkle: review fraud. In fact, fake reviews have been a real problem on Yelp. Last fall the... Continue reading at PC World
[ PC World | 2013-09-20 00:00:00 UTC ]
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Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Tech companies continue their push to reveal more details about how often the U.S. government collects user information for national security purposes. Yahoo and Facebook have now filed motions with the U.S. Foreign Intelligence Surveillance Court, asking for the right to publish more... Continue reading at PC World
[ PC World | 2013-09-10 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek
[ AdWeek | 2013-09-04 00:00:00 UTC ]
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A German privacy regulator is astonished that Facebook has added facial recognition to a proposed new privacy policy it published on Thursday. "It is astonishing to find the facial recognition again in the new proposed privacy policy that Facebook published yesterday. We therefore have directly... Continue reading at PC World
[ PC World | 2013-08-30 00:00:00 UTC ]
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Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Facebook has for the first time published data on how often governments around the world request data on its users. Continue reading at BBC World
[ BBC World | 2013-08-27 00:00:00 UTC ]
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Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
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Microsoft Xbox corporate VP Phil Harrison isn't worried that making publishing open on Xbox One will flood the console's storefront with junk. In fact, he welcomes the impending flood. "I hope we have to deal with tens of thousands of games," Harrison told Engadget in an interview this week... Continue reading at Engadget
[ Engadget | 2013-08-22 00:00:00 UTC ]
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Facebook on Thursday rolled out changes to the way third-party apps request permissions from users when connecting to Facebook. Now, the app must request separate permission to "read" and use some of your Facebook information, as well as to "write," or publish your app activity back to Facebook.... Continue reading at AllThingsD
[ AllThingsD | 2013-08-22 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Tesco's grown from supermarket heavyweight to digital content contender thanks to its paid Blinkbox TV / movie and music streaming services, Clubcard TV ad-supported video platform and in-development ebook store. According to The Times, Tesco's about to get into the hardware business, too, with... Continue reading at Engadget
[ Engadget | 2013-08-19 00:00:00 UTC ]
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Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World
[ PC World | 2013-08-17 00:00:00 UTC ]
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