Word-of-mouth has long been a driver of small business success (and failure), and these days it takes the form of online customer reviews. But the relative anonymity provided by the Web has added a new wrinkle: review fraud. In fact, fake reviews have been a real problem on Yelp. Last fall the popular user-review site started publicly shaming unscrupulous businesses trying to game its platform by posting consumer alerts on the Yelp pages of companies paying for positive reviews. Another common problem is negative reviews posted by personal enemies or competitors using phony profiles. Stik is trying to attack the fake review issue in a different way, allowing only people with names, faces, and legitimate social media profiles to post reviews. Doing so is free and merely involves signing in with a Facebook or LinkedIn login, then inviting friends and connections within those social networks and your address book to review a business. According to Stik co-founder Jay Gierak, requiring businesses and reviewers to login with Facebook or LinkedIn makes it much more difficult for impostors to wreak havoc on a business via bad reviews and ratings because both networks are diligent about sniffing out sockpuppets. To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2013-09-20 00:00:00 UTC ]
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Word-of-mouth has long been a driver of small business success (and failure), and these days it takes the form of online customer reviews. But the relative anonymity provided by the Web has added a new wrinkle: review fraud. In fact, fake reviews have been a real problem on Yelp. Last fall the... Continue reading at PC World
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