Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Troy Young Replaces David Carey as Hearst Magazines President

Troy Young will succeed David Carey as president of Hearst Magazines following Carey’s announcement last month that he is stepping down from his role after eight years at the helm. In his new position, Young will oversee Hearst Magazines’ global business which includes over 300 print titles and... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #institutional knowledge #daily lives #digital content


Cerrie Burnell turns hand to middle grade

Oxford University Press Children’s has bought two middle-grade titles by author Cerrie Burnell. Continue reading at The Bookseller

[ The Bookseller | 2018-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #middle-grade titles #middle grade


Troy Young named president of Hearst Magazines

One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #product development #innovative approach #hgtv magazine #car driver #marie claire #digital operation #hearst magazines #troy young


Publisher Perilous Worlds Created To Advance Sci-Fi and Fantasy Brands With Books

Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #books appeared


Data Versus Creativity: The Publisher Perspective

When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native advertising #digital revenue #results follow


Apple iBooks Category Bestsellers, July 15, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended July 15, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Apple iBooks Category Bestsellers, July 8, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended July 8, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Snapchat moves beyond traditional publishing brands with latest partnerships

Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-10 00:00:00 UTC ]
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Redmayne praises 'strong start to third century' at HC summer party

Chief executive Charlie Redmayne revealed HarperCollins had begun its third century “incredibly strongly”, at the publisher’s summer party, attended by guests such as David Cameron and Eddie Redmayne. Continue reading at The Bookseller

[ The Bookseller | 2018-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #eddie redmayne #david cameron #summer party #strong start


Apple iBooks Category Bestsellers, July 1, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended July 1, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Datebook: A closeup of dust, artistry of the Black Panther Party and celebrating the male physique

It may be Fourth of July week, but it doesn’t mean that art isn’t doing its thing. In Riverside, an exhibition of photography looks at the forces of dust, while an important New York conceptual artist brings his architecturally minded sculptures to Hollywood. Here are eight exhibitions and events... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-07-05 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, June 24, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended June 24, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #commerce-focused publishers #facebook ads #direct-to-consumer brands


Facebook quiz app maker exposed data on over 120 million users

While Facebook tries to close the book on its Cambridge Analytica scandal, it's still dealing with many more. The FTC is conducting a non-public probe into the company's behavior around privacy data, the EU's stricter laws are making it hard for the... Continue reading at Engadget

[ Engadget | 2018-06-29 00:00:00 UTC ]
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Why Brands and Celebs Still Want Their Own Print Magazines

When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gwyneth paltrow #online presence #real people


PRH Children's commits to finding 'overlooked voices' at summer party

Francesca Dow stressed the importance of finding stories from “voices that are overlooked” at last night’s Penguin Random House Children’s summer party. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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David Carey, Hearst Magazines' president and a former New Yorker publisher, is stepping down

David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #coming months #announced today #hearst magazines #david carey


David Carey to Step Down As President of Hearst Magazines

[caption id="attachment_61878" align="alignright" width="150"] David Carey[/caption] Months after a $200 million acquisition of one of his company's largest competitors, David Carey has revealed plans to depart Hearst Magazines following eight years at the division's helm. Hearst Corp. CEO... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-25 00:00:00 UTC ]
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David Carey's exit from Hearst catches staff by surprise

David Carey's announcement that he's stepping down after nine years as president of Hearst Magazines came out of the blue for most employees at the Hearst Corp. division, which publishes brands including Cosmopolitan, Elle, Esquire and Car and Driver. Carey said Monday that he will become a... Continue reading at Advertising Age

[ Advertising Age | 2018-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #time ago #hearst corp #hearst magazines #david carey