Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Licensing Expo 2018: Publishers Look to Product Extensions to Attract More Readers

While most publishers at Licensing Expo in Las Vegas this week are there as attendees, a growing number of houses are participating as exhibitors as well. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-23 00:00:00 UTC ]
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Abrams turns Rosie Revere into middle-grade series

Rosie Revere, Engineer, a bestselling picture book about a girl who dreams of becoming an engineer, will be turned into a series of chapter books this autumn by the publisher Abrams. Continue reading at The Bookseller

[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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Maas turns hand to adult books for Bloomsbury

YA novelist Sarah J Maas is to write her first series for adults, set to be published by Bloomsbury in late 2019. Continue reading at The Bookseller

[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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Waterstones abandons ‘indie branding’ in Edinburgh following outcry

Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at The Bookseller

[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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Waterstones U-turns over unbranded bookshop in Edinburgh

Stockbridge branch to open under Waterstones name rather than appearing independent Waterstones has backtracked on plans to open one of its new unbranded stores in a district of Edinburgh that is already home to an independent bookshop – following an outcry that included criticism from figures... Continue reading at The Guardian

[ The Guardian | 2018-05-16 00:00:00 UTC ]
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UBM Partnership Adds Children’s Books Rights and Licensing to Beijing Book Fair

The Beijing International Book Fair's newly dedicated children's book program is announcing a partnership with exposition giant UBM to expand the fair's licensing opportunities. The post UBM Partnership Adds Children’s Books Rights and Licensing to Beijing Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-15 00:00:00 UTC ]
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Tom Wolfe, 'New Journalist' Turned Literary Icon, Dies at 88

The white suit-and-white hat–wearing Wolfe made his name as a literary journalist and found bestselling success with such books as 'The Electric Kool-Aid Acid Test,' 'Bonfire of the Vanities,' and the NBA-winning 'The Right Stuff.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
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Portugal’s top publishers band together to get users to register and pool data

“The project is complex because we are trying to put single sign-on between six companies, 75 apps and hundreds of sites." The post Portugal’s top publishers band together to get users to register and pool data appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-10 00:00:00 UTC ]
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New York Rights Fair Honors Top Visual Books in Five Categories

Launched in conjunction with the forthcoming New York Rights Fair, the inaugural Talking Pictures: Selected Books is a new juried competition that honors excellence in visual books published in the preceding year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-08 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 29, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended April 29, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers

Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo. The post Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Why Ecommerce Brands Need to Diversify When They Rely Upon Other Platforms

The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek

[ AdWeek | 2018-04-27 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 22, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended April 22, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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In the #MeToo Moment, Publishers Turn to Morality Clauses

Once an anomaly in author contracts, morality clauses are becoming a standard tool for publishers looking to protect themselves against misbehaving authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 15, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended April 15, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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With tell-all, Comey joins club of ex-officials turned scribes

Former FBI Director James Comey's memoir, out Tuesday, joins a long list of juicy tomes by Washington power players. Beyond settling scores, the best can offer real insight into the inner workings of government. Here are some classics of the genre. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-04-14 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 8, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended April 8, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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PEN Festival Guest Turned Away by U.S. Immigration

Yassmin Abdel-Magied, an Australian author and Muslim activist who was slated to speak at the PEN World Voices festival in New York this month, has been deported from the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
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London Book Fair 2018: Testing the Limits of Big Data

Our lives these days are increasingly shaped by data. But in his latest book, 'The Efficiency Paradox: What Big Data Can't Do', Edward Tenner documents how the futurist’s dream of a friction-free world has dimmed considerably. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Glossies so white: the data that reveals the problem with British magazine covers

A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian

[ The Guardian | 2018-04-10 00:00:00 UTC ]
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