Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek

[ AdWeek | 2018-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad dollars #audience data

Chad Post’s Open Letter Books Turns 10

A decade on, Chad Post’s translation-focused nonprofit publishing house, based at the University of Rochester, has released 103 titles from 44 countries and 26 languages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-20 00:00:00 UTC ]
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Rights Roundup: Ten Titles Turning Deals Ahead of Frankfurter Buchmesse

From mystery, history and political hot buttons to romance, memoir, and a children's book, this rights roundup–on the run-up to Frankfurt–finds us looking at work from seven nations and selling into more than three times that many territories and/or languages. The post Rights Roundup: Ten Titles... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #rights roundup

Another tech billionaire turns media mogul

Where Jeff Bezos goes, other tech billionaires follow. The latest titan to invest in print media is Salesforce founder Marc Benioff who, along with wife Lynne, is buying Time magazine. The pair are using $190 million from their personal fortune to bu... Continue reading at Engadget

[ Engadget | 2018-09-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal fortune #$190 million #print media #jeff bezos

Warner Bros. creates a new unit overseeing big brands, including DC

Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, September 9, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 9, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Canadian Publishing 2018: Is Diverse, Data-Driven Wattpad Publishing's Future?

The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Juvenile Categories Drive 5% Unit Gain in Early September

Unit sales of print books rose 5% in the week ended Sept. 9, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, September 2, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 2, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Duffield unveils author branding agency

Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller

[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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A certain Hearst glossy wants you to start saying that is 'So Elle'

Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire... Continue reading at Advertising Age

[ Advertising Age | 2018-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #robbie myers #senior vp #bus shelters #nina garcia

Some of the country's best pizza makers are throwing a pizza party in Los Angeles. Want tickets?

Jon & Vinny’s restaurant is hosting a pizza party next weekend with some of the best pizza makers in the country. Dubbed the Ultimate Pizza Party, the Sept. 9 event is being thrown to celebrate Philadelphia chef Marc Vetri and will serve as the first stop on his book tour to promote his new... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book tour

Apple iBooks Category Bestsellers, August 19, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended August 19, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks

Hurricane Lane is downgraded to Category 3, but Hawaiians are still bracing for a pounding

The powerful reality of Hurricane Lane began to settle in on Hawaiians on Thursday as Honolulu braced itself by opening emergency shelters, closing beaches and parks, canceling school for the remainder of the week and putting nonessential government workers on leave. But even amid that... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-24 00:00:00 UTC ]
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Sweet, Hearst's Snapchat media property, pivots to video

Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age

[ Advertising Age | 2018-08-24 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, August 26, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended August 26, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Government slams CIPFA library data as 'flawed' and 'unusable'

The government-appointed Libraries Taskforce has criticised the body responsible for publishing annual statistics on libraries, saying its "flawed" data reveals the sector to be in a worse state than it really is. Continue reading at The Bookseller

[ The Bookseller | 2018-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #data reveals

Puffin strengthens licensing and non-fiction team

Puffin, a division of Penguin Random House Children’s, is strengthening its non-fiction and licensed publishing by promoting Ruth Knowles and hiring Jamie Coleman. Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #licensed publishing #non-fiction team

Apple iBooks Category Bestsellers, August 12, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended August 12, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks