Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #general mills #lance fensterman


Licensing Hotline: October 18, 2018

Read on to learn about Scholastic's acquisition of She-Ra and RWBY, Macmillan's new Odd Squad license, dolls and apparel featuring Joe Books' Disney Princess art, Bendon's upcoming coloring and activity titles tied to 'Llama Llama' and 'True and the Rainbow Kingdom,' and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #licensing hotline


‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe

Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad tech #power struggle


Former Hearst Editors Take On New Roles | People on the Move

[caption id="attachment_123566" align="alignright" width="150"] Joanna Coles[/caption] [caption id="attachment_138919" align="alignright" width="150"] Robbie Myers[/caption] Robbie Myers, the longtime editor-in-chief Elle magazine who departed from the brand at the end of last year, is rejoining... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business reporter #drag race


Frankfurter Buchmesse and LIMA Open New Partnership on Licensing During Book Fair

Intended to produce multifaceted programs on books, films, television, and game, with special focus on the licensing opportunities they offer, the LIMA-Frankfurt agreement is underway. The post Frankfurter Buchmesse and LIMA Open New Partnership on Licensing During Book Fair appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair #frankfurter buchmesse #licensing opportunities


Teenage kicks: Illustrator Small takes Dark turn

We spoke to award-winning children’s illustrator David Small, who returns this October with a "fictional follow-up" to his 2009 memoir Stitches. Continue reading at The Bookseller

[ The Bookseller | 2018-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #award-winning children


These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media executives #revenue streams #media brand #digital publishers


Russell Brand's next book for Bluebird looks at mentoring

Bluebird is publishing a new book from Russell Brand about the role of mentors in improving our lives: Mentors: How to Help and Be Helped. Continue reading at The Bookseller

[ The Bookseller | 2018-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #russell brand


Hearst Mags Reveals Major Editorial and Business-Side Changes | People on the Move

[caption id="attachment_138663" align="alignright" width="150"] Jessica Pels[/caption] Hearst Magazines announced several changes to its editorial and leadership staff this week, including appointing Jessica Pels, most recently the digital director of Cosmopolitan.com,  as editor-in-chief of... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #condé nast


Apple Books Category Bestsellers, October 7, 2018

The bestselling Apple Books in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended October 7, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-12 00:00:00 UTC ]
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Hearst Magazines Announces Sweeping Staffing Changes

Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and we are fully committed to them. The complementary strengths of our offerings are what gives us... Continue reading at AdWeek

[ AdWeek | 2018-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fully committed #integral role #company announced #named president #troy young #hearst magazines


The Audible Audio Download Chart July: Angry young men turn to Manson

A burgeoning trend for self-help titles for young male listeners has propelled Mark Manson and Ant Middleton to the top of Audible’s chart for July. Continue reading at The Bookseller

[ The Bookseller | 2018-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ant middleton #burgeoning trend


Apple Books Category Bestsellers, September 30, 2018

The bestselling Apple Books in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 30, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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Facebook data breach: 4 simple steps to stay safer right now

Data breaches can make us feel helpless, but there are things you can do to protect your online accounts. Since Facebook reported last week that hackers had stolen access tokens to almost 50 million accounts, there have been no signs that the perpetrators leaked any user data online or published... Continue reading at Fast Company

[ Fast Company | 2018-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #published content #data breaches


‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook

Publishers like Axel Springer are giving Facebook a harder time after user trust in Facebook dipped following the Cambridge Analytica scandal. The post ‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-02 00:00:00 UTC ]
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Apple Books Category Bestsellers, September 23, 2018

The bestselling Apple Books in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 23, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
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Bloomsbury reveals 40-year history of the Labour Party

Bloomsbury Reader is publishing a new book by David Kogan about battles for supremacy within the Labour Party, coinciding with the opening of the Labour Party annual conference this weekend in Liverpool. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #labour party


Harari and Brand kick off new series of outreach Penguin Talks

Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller

[ The Bookseller | 2018-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #russell brand


A Star Is Born: Tatiana Maslany turns 33 today

JK Rowling once surprised readers by telling them that all along, without mention in her books, one of her "Harry Potter" characters was gay. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter #jk rowling


Apple iBooks Category Bestsellers, September 16, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 16, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks