Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate subcommittee pilloried Mr. Oz for hyping dubious miracle cures on his TV show."I don't get why you say this stuff because you know it's not true," Sen. Claire McCaskill, a Democrat from Missouri, told Mr. Oz during a hearing on consumer protection Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
News tagged with:
#hearst magazines
#tv show
As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#half earnings
#penguin random house
#pearson
Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with:
#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | News stories tagged with:
#industry consolidation
#time warner
#digital media
In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | News stories tagged with:
#great job
#selling point
#record-breaking year
#late 1990s
#nielsen
The persistent mispronunciations of some authors’ names boggle a bookseller’s brain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-23 11:30:12 UTC ]
More news stories like this |
Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#good candidates
#market share
#search function
#lower cost
#ad products
#digital publishing
The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
More news stories like this | News stories tagged with:
#houston chronicle
#hearst newspapers
#hearst
This morning, the Whiting Foundation has announced the winners of the second annual Literary Magazine Prizes, which are given “for superb publishing, advocating for writers, and strengthening the literary community.” This year, the number of awards was increased from three to five, with two new... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-18 13:00:28 UTC ]
More news stories like this | News stories tagged with:
#whiting foundation
#literary community
#literary magazine
Michael Joseph will publish Mindfulness for Mums by musician and author Izzy Judd. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 12:57:43 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
This year's five honorees, up from three last year, are 'The Common,' 'American Short Fiction,' 'Black Warrior Review,' 'The Margins,' and 'The Offing,' which will receive a combined $144,000 from the Whiting Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#whiting foundation
#literary magazine
The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
More news stories like this | News stories tagged with:
#selling point
#community members
Hearst announced today that Clarice Touhey has been named president of the Texas Community Group for Hearst Newspapers. She succeeds Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-15 23:38:52 UTC ]
More news stories like this | News stories tagged with:
#hearst newspapers
#named president
#hearst
Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
More news stories like this | News stories tagged with:
#user experience
#strategic initiatives
#taking place
#hilton midtown
#digital publisher
Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
More news stories like this | News stories tagged with:
#hearst
[caption id="attachment_161791" align="alignright" width="150"] Carol Smith[/caption] Carol Smith was promoted to SVP and publishing director of Harper’s Bazaar, Elle and Marie Claire, succeeding SVP, publishing director and CRO Kevin O’Malley, who is retiring. Smith most recently served as the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-11 16:33:55 UTC ]
More news stories like this | News stories tagged with:
#thomson reuters
#books editor
#business operations
#copy editor
#associate publisher
#marie claire
#lagardère
#publishing director
#hearst
If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#google lens
#stranger things
A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#post hearst
#consumer products
#existing audience
#hearst
The British Library has acquired the 40-year archive of Granta magazine featuring letters and papers from authors including Margaret Atwood, JG Ballard, Angela Carter and Kazuo Ishiguro. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 06:16:31 UTC ]
More news stories like this | News stories tagged with:
#british library
#jg ballard
#angela carter
#kazuo ishiguro
New York Magazine wants you to buy its July 8-21 print issue because of what it doesn’t have. Per the promise of the coverline, it’s “An Entire Issue With Nothing About Trump!”—and indeed, other than that brief mention, the issue focuses on lots and lots of non-Trump things, starting with the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-08 15:19:21 UTC ]
More news stories like this | News stories tagged with:
#trayvon martin
#stark contrast
#jean carroll
A reader comes to terms with the role audiobooks play in her ability to be more mindful for the sake of her mental health, and considers reading life solutions. Continue reading at Book Riot
[ Book Riot | 2019-07-01 10:41:46 UTC ]
More news stories like this | News stories tagged with:
#mental health
#audiobook