Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate subcommittee pilloried Mr. Oz for hyping dubious miracle cures on his TV show."I don't get why you say this stuff because you know it's not true," Sen. Claire McCaskill, a Democrat from Missouri, told Mr. Oz during a hearing on consumer protection Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 21:23:47 UTC ]
More news stories like this | News stories tagged with: #digital version #market street #sneak peek

How the Internet Morphed Into a Space Run by the Agendas of Massive Corporations

Since halfway through this decade--and more pointedly, since November 2016--the narrative around the internet has been changing. Seemingly overnight, Usenet and web communities like Angelfire gave way to massive behemoths like Facebook and Google. The tools that became the best at providing the... Continue reading at AdWeek

[ AdWeek | 2019-06-10 15:47:55 UTC ]
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Hearst Names Michael Sebastian New Esquire Editor in Chief

Three weeks after Esquire editor in chief Jay Fielden announced his exit, Hearst Magazines has named his successor. Michael Sebastian has been tapped as the new editor in chief for Esquire, overseeing its print and digital content, strategy and operations, said Hearst president and CEO Steven R.... Continue reading at AdWeek

[ AdWeek | 2019-06-10 15:12:45 UTC ]
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Hearst names Michael Sebastian Esquire editor-in-chief

Ad Age veteran Michael Sebastian has been named the new editor-in-chief of Esquire, Hearst Magazines announced today. Sebastian succeeds Jay Fielden, who took over in 2016 and announced his imminent departure last month. Sebastian has had a couple of digital-focused roles at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 14:28:22 UTC ]
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Hearst names Michael Sebastian editor-in-chief of Esquire

Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

[ CBC | 2019-06-10 08:00:00 UTC ]
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Elliott to buy Barnes & Noble; Daunt will run both chains

In a seismic shift for the book trade, Elliott Advisors (UK) Limited have entered into a definitive agreement to acquire Barnes & Noble in an all-cash transaction valued at approximately $683m (£537m), including the assumption of debt. Continue reading at The Bookseller

[ The Bookseller | 2019-06-09 06:45:26 UTC ]
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ProPublica’s Facebook-Monitoring Political Ad Tool (Which Facebook Fought) is Alive Again with a New Home at the Globe and Mail

The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
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Elliott Management Agrees to Buy Barnes & Noble, Daunt to Run Both B&N and Waterstones

Elliott will pay some US$476 million for Barnes & Noble, having last year bought the UK's main chain Waterstones. James Daunt is to run both companies. The post Elliott Management Agrees to Buy Barnes & Noble, Daunt to Run Both B&N and Waterstones appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-07 12:22:03 UTC ]
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Hearst Names First VP of Experiential | People on the Move

[caption id="attachment_159731" align="alignright" width="150"] Liz Morley-Ehrlich[/caption] Hearst Magazines named Liz Morley-Ehrlich as its first VP of experiential and brand partnerships. In this role, she will work to help the company’s portfolio of brands invest further into experiential... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-06 20:21:48 UTC ]
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How Dr. Seuss Changed Education in America

I-Huei Go on Theodor Seuss Geisel, better known as Dr. Seuss, and how his children’s classics—such as “The Cat in the Hat,” “The Lorax,” and “Horton Hears a Who!”—were part of a revolution in children’s education. Continue reading at New Yorker

[ New Yorker | 2019-06-05 09:00:00 UTC ]
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Creatives Explain the New Definition of Magazines

[caption id="attachment_159535" align="aligncenter" width="768"] magCulture founder Jeremy Leslie[/caption] NEW YORK—During the second annual ModMag NYC summit last week, organized by the London-based magazine shop and creative studio magCulture, creatives from across the industry attempted to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-04 13:56:27 UTC ]
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Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Amazon aims to challenge Google after acquiring Sizmek ad server

Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Eve Ensler’s harrowing look inside the mind of an abuser: Her father

In “The Apology,” the author of “The Vagina Monologues” imagines what atonement might sound like. Continue reading at The Washington Post

[ The Washington Post | 2019-05-31 11:49:35 UTC ]
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Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week

[ Media Week | 2019-05-31 08:06:09 UTC ]
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Bucking the Trend: Print Magazines Still Work for (Some) Publishers

Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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Reflections From My Not-So-Romantic Stint in the Magazine Business

Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-30 14:46:31 UTC ]
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'Files' for Microsoft's Windows Lite OS looks amazing running on a foldable Surface

Back in 2015, Microsoft said that Windows 10 would be the last version of Windows. The software giant views its newest operating system as a service that’s continually updated. Although problems with both the October 2018 Update and May 2019 Update mean that’s not really true at the moment. Most... Continue reading at Betanews

[ Betanews | 2019-05-30 09:08:54 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
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