Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate subcommittee pilloried Mr. Oz for hyping dubious miracle cures on his TV show."I don't get why you say this stuff because you know it's not true," Sen. Claire McCaskill, a Democrat from Missouri, told Mr. Oz during a hearing on consumer protection Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Once again, T M Logan's The Holiday cruised into the Weekly E-Book Ranking number one, for a fourth week in total. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 20:40:02 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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#full page
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Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian
[ The Guardian | 2019-09-11 16:09:38 UTC ]
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Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek
[ AdWeek | 2019-09-11 15:07:03 UTC ]
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The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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Judging criteria for the CILIP Carnegie Medal have been revised to create a “more inclusive, child-focused” awards and a new partnership launched with Inclusive Minds. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 05:59:02 UTC ]
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Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
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#traditional models
Again this year, early arrivals for the Frankfurt Book Fair Buchmesse can take part in the Sunday afternoon Kickoff Run along the River Main. The post Frankfurter Buchmesse Kickoff Run 2019 Is Open for Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-28 05:30:15 UTC ]
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The creators of Jetflicks and iStreamitAll are facing federal charges for running two of the largest illegal streaming sites in the United States. A federal grand jury today charged eight people with conspiring to violate copyright law for their invo... Continue reading at Engadget
[ Engadget | 2019-08-28 00:59:00 UTC ]
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#copyright law
Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications. The big magazine publishing houses have been... Continue reading at AdWeek
[ AdWeek | 2019-08-26 22:00:11 UTC ]
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Harlan Coben’s Run Away (Arrow) has ended the seven-week run of David Walliams’ The World’s Worst Teachers (HarperCollins) in the top spot, leaping 42% in volume on its launch week to claim the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 13:20:05 UTC ]
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Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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Microsoft is pulling the plug on its developer-focused MSDN Magazine, the software giant has revealed, ending the monthly title's run—both in print and online—after nearly two decades. The November issue of MSDN will be its last, according to a brief announcement posted on the magazine's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 18:15:00 UTC ]
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For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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A new Scottish literary magazine from Golden Hare Books manager Julie Danskin and writer Heather Parry has sailed past its Kickstarter target. Continue reading at The Bookseller
[ The Bookseller | 2019-08-04 14:37:35 UTC ]
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