Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate subcommittee pilloried Mr. Oz for hyping dubious miracle cures on his TV show."I don't get why you say this stuff because you know it's not true," Sen. Claire McCaskill, a Democrat from Missouri, told Mr. Oz during a hearing on consumer protection Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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See the weird, wonderful ads that made Americans love computers

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company

[ Fast Company | 2020-01-27 09:00:47 UTC ]
More news stories like this | News stories tagged with: #public consciousness #science fiction

Hearst Alum Kate Kelly Smith Joins Sandow | People on the Move

[caption id="attachment_176505" align="alignright" width="150"] Kate Kelly Smith[/caption] Shelter magazines veteran Kate Kelly Smith has been appointed executive VP and managing director of Luxe Interiors + Design and chief sales officer for parent company Sandow's design media brands. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 20:20:03 UTC ]
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Meredith Launching Quarterly Magazine with Ayesha Curry

Meredith announced it has another quarterly newsstand title in the works, this time with chef, author and TV personality Ayesha Curry. This will be the second new title added to the Meredith portfolio in 2020, along with “The Property Brothers” Drew Jonathan Scott’s Reveal, which hit newsstands... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 14:48:45 UTC ]
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How Hearst is building an ‘experiences’ business

Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-21 05:00:50 UTC ]
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Konnie Huq joins forces with NLT to support fun run

Children’s author and presenter Konnie Huq will support the National Literacy Trust’s Where’s Wally? fun run in spring 2020 in London’s Queen Elizabeth Olympic Park. Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 14:42:23 UTC ]
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Read Harder 2020: An Edition of a Literary Magazine (Digital or Physical)

From POETRY Magazine to The Paris Review, here are 9 literary magazines to check out for the 23rd task of Book Riot's 2020 Reader Harder challenge! Continue reading at Book Riot

[ Book Riot | 2020-01-13 11:36:36 UTC ]
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Canongate bags 'mind-blowing' book from neuroscientist Eagleman

Canongate has bagged a book on the brain to “blow your mind” by neuroscientist David Eagleman. Continue reading at The Bookseller

[ The Bookseller | 2020-01-13 01:41:02 UTC ]
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Big Reveal: Here’s the first cover of Drew and Jonathan Scott’s new magazine

Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age

[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with: #tremor international #minority stake #ad-tech company #exclusive rights #news corp #international publishing

Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
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Children's book magazine Carousel ceases publication after 24 years

The children’s book magazine Carousel: The Guide to Children’s Books has ceased publication after 24 years. Continue reading at The Bookseller

[ The Bookseller | 2020-01-06 03:51:33 UTC ]
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Editors’ Picks: Our Favorite Magazine Articles of 2019

Second only to the occasional test kitchen tour, the biggest perk of editing Folio: is the constant reminder that magazines overwhelmingly remain the primary medium for the greatest long-form journalism being produced today. As another year ends, we once again turned to the tastemakers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-30 17:04:32 UTC ]
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Long-Running California Newspaper Ends Print Publication After 161 Years

The Martinez News-Gazette, which began in 1853 and once counted Mark Twain as one of its writers, bade farewell to readers on Sunday: "GOODBYE." Continue reading at The Huffington Post

[ The Huffington Post | 2019-12-30 07:57:06 UTC ]
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Benji Davies | 'Most of my stronger ideas start fairly small, but they stick in my mind'

Author-illustrator Benji Davies reveals how his latest picture book spawned from a single sketch. Continue reading at The Bookseller

[ The Bookseller | 2019-12-25 06:16:49 UTC ]
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Face Up: Industry Pros Pick Their Favorite Magazine Covers of 2019

While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
More news stories like this | News stories tagged with: #facebook founder #single-copy sales #bloomberg businessweek

Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
More news stories like this | News stories tagged with: #mother jones #american life #staff writer #hearst

Hearst Names Former WarnerMedia and Snap Exec Kristen O’Hara as SVP and Chief Business Officer

Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek

[ AdWeek | 2019-12-17 17:58:13 UTC ]
More news stories like this | News stories tagged with: #advertising sales #hearst brands #corporate sales #hearst